Deloitte & Sprinklr partner to help brands focus on CX

Deloitte Digital and enterprise social technology Sprinklr have formed a strategic alliance to help clients focus on customer experience (CX). As part of the collaboration, Deloitte will offer Sprinklr’s platform to its clients, allowing them to build closer relationships with their customers. 

Sprinklr is an enterprise social technology that is purpose-built for global brands to “drive business outcomes and manage customer experiences across all touch-points.” The integrated social media experience management software powers more than 4 billion social connections across 77 countries for more than 1,000 enterprise brands. Sprinklr was founded in 2009 and employs more than 900 employees globally, with its headquarter based in New York.

Deloitte Digital, the digital consulting agency within Deloitte Consulting, creates digital experiences for the ‘connected enterprise’. Its team delivers strategy, mobile, social, web, cloud and digital content management solutions helps its clients strengthen their brands and evolve their businesses.

The alliance, which builds on more than 12 months of collaboration and product enablement, combines Sprinklr’s technology with Deloitte Digital’s sector knowledge, global footprint and practices to deliver and improve customer experience management and social business strategy to clients around the world. As part of the deal, Deloitte Digital will run the Sprinklr platform for its clients, enabling them to connect more closely with their customers to bring the customer voice into key strategic business.

“Having worked on 30-plus engagements where Deloitte moved large enterprises from social point solutions to Sprinklr’s social experience platform, we have a clear understanding of business challenges for digital and social transformation, bringing industry solutions to bare, such as, customer care, reputation management, and social selling,” explains Doug Palmer, Principal at Deloitte Consulting and social Business Leader at Deloitte Digital. “This is critical because customers are now expecting to interact with brands in the channel of their choice. This requires enterprises to be able to integrate social across all elements and functions of their business.”

“Sprinklr is committed to helping the world’s most influential companies reimagine their front offices to reflect the needs of a new age driven by an empowered and connected customer,” adds Rob Peacock, Vice President of Strategic Alliances at Sprinklr. “Working with a world-class digital consulting agency like Deloitte Digital – an organisation that has not only tremendous scale and deep ties to the C-suite, but also a core investment in pushing the digital marketplace forward – will enable us to accelerate business transformation for clients through integrated services that build a unified view of the customer and put their experiences at the heart of the enterprise.”