Elixirr promotes Daniel Garsin to Partner

29 August 2019 Consultancy.uk

Self-styled ‘challenger consultancy’ Elixirr has promoted Daniel Garsin to Partner, as it prepares for its 10th anniversary. Garsin joined Elixirr in 2013 from Deloitte, where he was part of the Big Four firm’s Scholars Scheme.

This year, Elixirr celebrates 10 years in business, having rapidly grown out of the ashes of the global financial crisis to establish itself as one of Europe’s fastest expanding consultancies. Founded by Graham Busby, Andy Curtis, Mark Goodyear, Ian Ferguson, and Managing Partner Stephen Newton in 2009, Elixirr has experienced a decade of strong growth since its launch, and in 2018 was cited as one of the quickest growing in the US as well.

Looking to keep its impressive growth track going into its second decade in business, Elixirr commenced 2019 with a triple-hire in its UK wing. In January, Karina van den Oever was promoted to Partner, while in March, Keith Bear was appointed as an Associate Partner at the firm, and Andy Gregson joined as a Partner in the company’s financial services offering. In August, the firm has further kicked on from this with the addition of new Partner Daniel Garsin.

Daniel Garsin, Partner - Elixirr

Stephen Newton, Founder and Managing Partner said of the news, “Welcoming a new Partner is always a special moment, and to have Daniel join the team is a particularly proud one for me. As a firm of entrepreneurs, our focus has always been on ‘growing our own timber’ and this appointment really brings what we mean by that to life. Daniel is a fantastic addition to the team and I’m very much looking forward to what we’ll achieve together.”

Having originally joined Elixirr as a Consultant in 2013, Garsin has progressed rapidly through the firm and been instrumental in its growth, helping it break into several new markets. Garsin played a significant role in setting up our innovation ecosystem since Elixirr first went to Silicon Valley five years ago, and has recently led its geographical expansion into Australia. He focuses on digital transformation, new business models and customer-centric design, delivering commercial results for Elixirr’s clients across financial services, insurance, consumer goods and retail.

Before joining Elixirr, Garsin worked at professional services giant Deloitte. During his three years with the Big Four firm, Garsin provided consulting services to a wide range of clients as part of the Deloitte’s Scholar Scheme and Graduate programme.

Commenting on his promotion with Elixirr, Garsin said, “I’m honoured to join the Elixirr partner team and am incredibly excited about our plans for the future. What we deliver together with our clients is something truly unique and bringing our entrepreneurial approach to existing and new markets over the last 6 years has been an amazing experience. I’m looking forward to the next steps in the Elixirr journey!”

Elixirr will reach its 10th anniversary having seen 33% revenue growth in the last year, while the arrival of Garsin takes the firm’s Partner team to 17-strong. As well as the previously mentioned arrivals of 2019, other Partners at Elixirr include Clare Filby, Karen Newman, Brian Kalms, Brandon Bichler, Barry Lewis, Anthony Potter, David Mullins, John Hawkins, Eric Rich, Bill Kingston, Rob Holland, Dieter Halfar, and Keith Edginton.


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