FTI Consulting Managing Director Leor Franks joins Augusta Ventures

08 April 2019 Consultancy.uk 2 min. read
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Augusta, one of the the larger litigation and dispute funding institutions in the UK, announced the appointment of Leor Franks as Chief Marketing Officer. He will be based in Augusta's London office.

Speaking to Consultancy.uk in 2017, Leor Franks said a successful marketing strategy consists of ‘four Rs’. “The first R is Recognition: building recognition of the brand and the marketplace," he explained. "The second R is Reputation: demonstrating the calibre of our people, of our services. The third R is Relationships: maintaining those you already have and also creating new ones. And the fourth R is Revenue marketing: some people call it business development – prepping and planning for meetings, providing the collateral to have those meetings, and so on.”

With almost 20 years of experience including director level positions at EY and Deloitte, Leor Franks is well placed to offer valuable insight into the world of marketing within professional services. For the last five years of his career, Franks has served as the Managing Director in Marketing Communications at FTI Consulting, a global firm with 4,600 employees in 28 countries which offers management consulting, communications, and financial advisory services. Now, however, he has decided the time is right to apply his skills to a new challenge.

FTI Consulting Managing Director Leor Franks joins Augusta Ventures

Franks has exited FTI Consulting, where he was also a member of the group executive team in EMEA, for Augusta Ventures, where he takes on the role of Chief Marketing Officer. Established in 2013, Augusta is the largest litigation and dispute funding institution in the UK – with £150 million of capital and a team of 70 in London and 85 worldwide. Augusta’s scale enables them to make decisions in market-leading timeframes and fund cases of any size. It has funded more than 210 individual claims with a market leading win ratio of 79%.

Commenting on the appointment, Robert Hanna, Managing Director at Augusta, stated, “We’re delighted to welcome Leor to Augusta. With his deep experience of marketing, communications and business development, Leor will play a key leadership role helping us fulfil our international growth objectives.”

Leor Franks remarked, “I’m delighted to be joining the leading litigation and dispute funder Augusta. With their strong track record and aggressive growth plans, I’m very much looking forward to working with Augusta's impressive executive team and helping reach clients in need of funding across our chosen markets.”