Sarah De Martin joins digital agency Artefact in London

24 January 2019

Artefact, a digital agency and data consultancy, has appointed Sarah De Martin as a managing director in the firm’s UK office. 

Sarah De Martin has over 15 years of experience in media and marketing. Prior to joining Artefact, she was managing partner at communications agency OMD, and before that she served IPG Mediabrands’ Initiative and Starcom Mediavest Group. At the agencies, she worked with several large clients including tech giant Amazon, consumer goods players Proctor & Gamble, PepsiCo and Unilever, and UK food retailer Tesco.

“Sarah has the skills and drive to help us build on our offering and future ambitions. We deliberately take a very different approach to the traditional marketing groups, and she offers a unique take that our clients will find invaluable,” commented  Tom Cijffers, Artefact’s CEO for the UK. 

Building on its heritage in France, where the firm is listed on the French Euronext Stock Exchange, Artefact launched in the UK in October last year, following the acquisition of 4Ps Marketing. The company positions itself as a mix between a management consultancy and digital marketing agency, blending the best of both worlds into its offerings. Cijffers, who prior to joining the firm was Chief Client Officer at MediaCom in the US and UK managing director at Zenith, added that the firm builds on a strong data science footprint. “We use the expression ‘marketing engineers’ because Artefact begins with technology underpinned by data and AI. It’s about bringing an engineering mindset combined with a consulting approach to digital marketing.”

Sarah De Martin joins digital agency Artefact in London

De Martin further brings a background working with consulting firms to the agency, having previously worked on extensive projects with two of the globe’s most prestigious strategy consultancies: Boston Consulting Group (BCG) and Strategy&. When PwC acquired Booz & Company in 2014, the news rocked the consulting world. Valued at roughly $1 billion, the deal was orchestrated by an army of M&A-advisors and external PR/communication consultants, with De Martin serving as a marketing lead on the project. She was also involved in Booz & Company’s subsequent rebranding as Strategy&, as part of Booz’s contractual agreements with Booz Allen Hamilton, which had been struck when the firms split back in 2008.

Working for BCG, De Martin was a marketing-lead on a project that looked at the optimisation of investment across multiple markets for a particular client. She also looked at opportunities to streamline operations, develop better processes and deliver efficiencies. With more than 16,000 employees across 90+ offices in 50 countries, BCG is after arch-rival McKinsey & Company the globe’s second largest strategic consulting firm.

Commenting on her new challenge, De Martin, who has become part of Artefact’s UK leadership team, said: “What excites me about Artefact is that we have an entrepreneurial spirit at heart, with the agility required in order to really drive growth. Successfully integrating consulting and digital marketing is something the industry is talking about constantly. However, Artefact is actually doing it.” 

At the end of last year, Artefact hired Ashish Sidhra to lead its consulting arm in the UK.

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Rapid growth sees Quantum Advisory promote trio of partners

18 April 2019

Three senior level consultants have been boosted to the rank of Partner at Quantum Advisory, as the firm works to meet heightened levels of client demand. Aled Edwards, Amanda Burdge and Chris Heirene become Partners as long-time Quantum member Rob Davies retires in May after 15 years as a Partner at the firm.

Founded in 2000, Quantum Advisory provides pension and employee benefits services to employers, scheme trustees and members, with five offices across the UK. The firm has enjoyed exponential growth in recent years, following a number of major client wins and booming demand for its services. It opened a new office in Bristol in 2016 to service the South West and in 2017 relocated its Cardiff office to a larger site within the Welsh capital to house the increased workforce. More recently, Quantum relocated its Amersham, Birmingham and London offices to more spacious premises in the centre of both cities to cope with demand.

The financial services consultancy, which employs 115 people across the UK, has promoted three senior team members to Partner, as part of its wider growth plans. The firm has moved Aled Edwards from Principal Consultant & Actuary, while Amanda Burdge has ascended from Principal Investment Consultant. Chris Heirene, former IT Manager, has also joined the ten current Partners at Quantum.

Aled Edwards most recently managed the actuarial team within Quantum’s Cardiff office as well as providing technical training for all staff. He boasts more than 17 years of pensions experience. He started his career as an Actuary at Jardine Lloyd Thompson’s Bristol wing, before joining Quantum in 2011. Edwards is also the President of the Welsh Actuarial Society (WAS), which supports actuaries and actuarial students living or working in Wales.

Rapid growth sees Quantum Advisory promote trio of Partners

Amanda Burdge joined Quantum’s team in 2001, as one of the fledgling firm’s first employees. Most recently she was a Principal Investment Consultant with the firm, and with more than a quarter of a century’s experience in the sector, she is responsible for providing investment advice to many of Quantum’s key clients with both defined benefit and defined contribution schemes. Prior to her time with Quantum, Burdge spent two years as a consultant with SBJ Benefit Consultants (now Capita), and three years with Tesco Pension Trustees. She currently sits on the Regulation Committee for the Pensions Management Institute.

Chris Heirene initially worked with Quantum as an IT Consultant with Teamwork Technology Services and then UES for over five years, before finally joining the firm itself in 2011. He is now responsible for Quantum’s IT systems across all of its offices, including the network and core server infrastructure which supports the business. Heirene is heavily involved in utilising IT to improve and build upon the processes in place throughout Quantum.

David Deidun, Partner at Quantum Advisory, said of the promotions, “This is a very exciting time for Quantum. The recent round of promotions fully recognise the hard work and dedication shown by the three, all of whom go above and beyond for the company. I’ve no doubt that Aled, Amanda and Chris will settle into their new roles with ease and look forward to working together to grow Quantum even further.”

The news comes as Rob Davies retires in May, after spending fifteen years as a Partner at Quantum. A qualified actuary, Davies was instrumental in setting up Quantum’s Investment Division, specialising in aiding clients with their investment strategies. He will remain with the company on a part-time consultancy basis, while working with several clients in the Fiduciary Manager area.