First Consulting launches new website in collaboration with NGRANE

07 December 2018 3 min. read
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No-nonsense and innovative thinking, that’s what the consultants at First Consulting stand for; however, until recently, their website did not fully reflect this. Online agency NGRANE changed that by developing a completely new and modernised website. “During the development process we came to realise that NGRANE and First Consulting are actually rather similar,” says Maarten Icking, Partner at First Consulting.

First Consulting was founded in 2006 and has now grown to be an established consultancy with 210 employees, 40 leading clients, operations in 2 countries (the UK and the Netherlands) and a strong organisational culture. According to Icking, the organisation is known by clients for delivering well thought out solutions and high-quality execution. Icking: “Our old website did not do us justice. It didn’t reflect our unique identity well enough. That’s why we decided to collaborate with NGRANE [an Amsterdam-based agency] to establish First Consulting’s identity online: professional, young, fresh, and with a strong organisational culture.”

A complete online solution

Choosing an online agency that could develop the new website was an easy decision, reflects the firm’s partner. “We were looking for a partner which wouldn’t simply help us with a conceptual sketch, but would also help us with our design and our content. David van Delden and Stephen Garcia [Directors at NGRANE] really understood that: they managed to unburden us during the entire engagement.” Throughout the project, the Dutch agency was responsible for end-to-end services – strategy, design, text, photography, and video.

First Consulting launches new website in collaboration with NGRANE

Hybrid collective model

According to NGRANE, their company is able to deliver full service solutions on the back of a unique concept they work with: a ‘hybrid collective model’. The agency works with a core expert team, supported by a community of over 50 freelancers. The reliable core holds the responsibility of developing strong relations with both clients and freelancers within their network. Icking: “NGRANE clearly views all projects as unique and realises that each project demands its own unique solution. Listening to their clients is one of their strongest skills.” Other leading organisations that the agency has worked with in recent years includes Pepsi and Nike.

Cut from the same cloth

No-nonsense. Sharp. Daring. Trust. Fun. Together. Those are the six core values of First Consulting, and for visitors of the new website the core values are easily found. Icking: “I thought it was remarkable to observe that NGRANE is so similar to us. Similar to the DNA of our consultants, NGRANE’s professionals prioritise quality: they’re sharp, have smart ideas, and are straight to the point. No-nonsense. They’re also brave: if they don’t feel confident about a decision, they will definitely challenge it. That results in trust.”


Maintaining a good relationship and collaboration requires responsibility and involvement from both parties. On the matter, David van Delden from NGRANE remarks: “We are extremely enthusiastic about the collaboration with First Consulting during the project, where co-creation was essential. Our expertise in building digital products was supported by First Consulting’s knowledge of their own industry. That’s why it was important for us to communicate frequently and be easily accessible.” Icking from First Consulting concludes: “We found our collaboration with NGRANE really enjoyable and we are extremely proud of the result.”

Follow this hyperlink to have a look at First Consulting’s brand new website.