The most popular luxury and premium cars in the UK, Scotland & Wales

16 November 2018 Consultancy.uk

British-based supercars face stiff competition from the glamorous brands of their illustrious continental competitors. A new study has found that despite this, the reputations of McLaren and James Bond staple Aston Martin are increasingly popular among the likes of Porsche and Lamborghini.

A new analysis has unveiled which are the most popular supercar brands across Britain. German-owned Porsche, behind the famous 911 brand, topped sales, while Italian powerhouse Ferrari also dominated sales on a national basis. However, it is worth noting that while Porsche topped the most-wanted list of five regions in the UK, Ferrari mustered just two – the same number as a leading British brand.

Ferrari enjoyed its best success in the West Midlands, where it features in 22% of sales, and in the South East, where it accounts for 17%. Elsewhere, in Wales, fellow Italian brand Lamborghini found its only stronghold in the results. While Porsche enjoyed the best figures of the foreign legion of supercars, accounting for a major 40% of supercar sales in Yorkshire – alongside similarly impressive shares in the South West, the East of England, the East Midlands, and London – its popularity was surpassed by local brands the further north the statistics went.

Share of most popular supercar brand per UK region

The most popular brand in Scotland, McLaren, accounts for some 33% of the market there, while also dominating the North West, at 28%. In the North East, meanwhile Aston Martin, the classic car of choice of Ian Fleming’s James Bond, heads the supercar scene, with 28% of the market.

While Porsche could be performing better north of Yorkshire, however, the group topped customer order books – with nearly a quarter of all supercar finance deals – and was followed closely by Ferrari in second with a sixth of all finance sales, so neither brand is likely to lose sleep over this. British supercar makers McLaren, Aston Martin and Bentley collectively represented over a third of all supercars financed.

The research was conducted by JBR Capital, a UK provider of high-end vehicle finance to buyers of supercars. Summarising the findings, Darren Selig, Executive Chairman at the firm, remarked, “Iconic British supercars remain a real favourite across the country, and though they still have some way to go before toppling Porsche and Ferrari, there are some exciting new models from all three, and we’re keen to see how the trend continues in the years to come.”

Not all walks of life demand that a professional buys into the supercar lifestyle, however. Last year, a poll from Consultancy.nl found that consultants with a lease car choose three more conventional car brands in almost half of the cases: Volkswagen, Volvo and Renault.

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