Former Liberty CEO Iain Renwick joins UK consultancy BrandCap

02 October 2018

Retail industry stalwart Iain Renwick has joined the consultancy BrandCap. The former Liberty CEO has been enlisted by the firm as a Board Director, as it looks to push on with a new phase of growth.

BrandCap describes itself as a next generation business consultancy, which offers a pragmatic, holistic approach to clients, blending commercial acumen with entrepreneurial brand thinking to improve the performance of organisations everywhere. Founded in 2013, by Manfred Abraham, who formerly headed Interbrand’s consulting team, the London-based firm has been expanding its global presence in recent years, notably opening its first New York office in 2016.

Among the firm’s clients are Radisson, Fruit of The Loom, King, CUNA, Coty, Be The Business, Cambridge Assessments and Musgrave. As digital change consulting work continues to boom, while consultancies increasingly look to reposition themselves to offer both design and strategy services in a single offering, BrandCap is looking to expand that client base, and is preparing for a new growth phase, as it continues to operate in the intersection of branding, design, digital and management consultancy. To that end, the firm has appointed a new expert to its Board of Directors, in the shape of retail specialist Iain Renwick.

Renwick is the first external appointment to the BrandCap Board, while the firm will hope his wealth of experience in the luxury retail, media, design, communications, creative and environmental sectors will boost its leadership, going forward. Recently, Renwick was Executive Chairman of sustainability consultancy Eco Age – assisting businesses to achieve growth by adding value through sustainability – following a succession of retail and consulting industry roles.

Former Liberty CEO Iain Renwick joins UK consultancy BrandCap

Over the last five years Iain has worked with some of the world’s greatest luxury retail brands. Whilst Chairman of Eco-Age he dealt directly with Marco Bizzarri, the CEO of Gucci and his key reports, in brand positioning and activations to underpin its growing market leadership in sustainable values. Now the world’s most successful luxury brand and part of the Kering Group, this was a unique opportunity to be immersed in Gucci’s creative processes leading through manufacturing, production and consumer engagement.

Prior to his time with Eco Age, Renwich had spent six years at department store Liberty, four of which were at the helm of the firm. His legacy at the firm saw him widely credited with turning the company's fortunes around and successfully launching Liberty of London. At the time of his exit, Liberty Chairman Richard Balfour-Lynn commented that he had "made a major contribution to the current success of Liberty's retail business and has created a fantastic team of senior executives."

Renwick remains a non-executive director for a diverse range of organisations. He is also a Trustee of the Maria Nobrega Foundation, which safeguards international cultural heritage, through restoration and sustainable regeneration, education, employment and protection of the environment through the development of traditional art forms.

Commenting on his new challenge with BrandCap, Iain Renwick said, “Brand has never played such an important role in business strategy as it has to today. I fundamentally believe that moving forward organisations have to demonstrate their values and purpose to the consumer – the real people they engage with – or go home.  Without purpose and values imbuing an organisation you can’t engage a new generation of consumer. My role at BrandCap is to spread this message and encourage more responsible business at a corporate level which can, and does, add value to the bottom line.”

Remarking on the appointment, Manfred Abraham, CEO of BrandCap, added, “This is such a coup for us. Iain’s experience speaks for itself. He is without a doubt one of the world’s heavy hitters and for him to join our consultancy in this capacity will further demonstrate our commitment to driving brand strategy up the corporate agenda. BrandCap is in an incredibly exciting place at the moment and this appointment is just the start of our growth plans. Watch this space!”

Related: The top 50 most valuable companies | brands in the UK.


More news on


Rapid growth sees Quantum Advisory promote trio of partners

18 April 2019

Three senior level consultants have been boosted to the rank of Partner at Quantum Advisory, as the firm works to meet heightened levels of client demand. Aled Edwards, Amanda Burdge and Chris Heirene become Partners as long-time Quantum member Rob Davies retires in May after 15 years as a Partner at the firm.

Founded in 2000, Quantum Advisory provides pension and employee benefits services to employers, scheme trustees and members, with five offices across the UK. The firm has enjoyed exponential growth in recent years, following a number of major client wins and booming demand for its services. It opened a new office in Bristol in 2016 to service the South West and in 2017 relocated its Cardiff office to a larger site within the Welsh capital to house the increased workforce. More recently, Quantum relocated its Amersham, Birmingham and London offices to more spacious premises in the centre of both cities to cope with demand.

The financial services consultancy, which employs 115 people across the UK, has promoted three senior team members to Partner, as part of its wider growth plans. The firm has moved Aled Edwards from Principal Consultant & Actuary, while Amanda Burdge has ascended from Principal Investment Consultant. Chris Heirene, former IT Manager, has also joined the ten current Partners at Quantum.

Aled Edwards most recently managed the actuarial team within Quantum’s Cardiff office as well as providing technical training for all staff. He boasts more than 17 years of pensions experience. He started his career as an Actuary at Jardine Lloyd Thompson’s Bristol wing, before joining Quantum in 2011. Edwards is also the President of the Welsh Actuarial Society (WAS), which supports actuaries and actuarial students living or working in Wales.

Rapid growth sees Quantum Advisory promote trio of Partners

Amanda Burdge joined Quantum’s team in 2001, as one of the fledgling firm’s first employees. Most recently she was a Principal Investment Consultant with the firm, and with more than a quarter of a century’s experience in the sector, she is responsible for providing investment advice to many of Quantum’s key clients with both defined benefit and defined contribution schemes. Prior to her time with Quantum, Burdge spent two years as a consultant with SBJ Benefit Consultants (now Capita), and three years with Tesco Pension Trustees. She currently sits on the Regulation Committee for the Pensions Management Institute.

Chris Heirene initially worked with Quantum as an IT Consultant with Teamwork Technology Services and then UES for over five years, before finally joining the firm itself in 2011. He is now responsible for Quantum’s IT systems across all of its offices, including the network and core server infrastructure which supports the business. Heirene is heavily involved in utilising IT to improve and build upon the processes in place throughout Quantum.

David Deidun, Partner at Quantum Advisory, said of the promotions, “This is a very exciting time for Quantum. The recent round of promotions fully recognise the hard work and dedication shown by the three, all of whom go above and beyond for the company. I’ve no doubt that Aled, Amanda and Chris will settle into their new roles with ease and look forward to working together to grow Quantum even further.”

The news comes as Rob Davies retires in May, after spending fifteen years as a Partner at Quantum. A qualified actuary, Davies was instrumental in setting up Quantum’s Investment Division, specialising in aiding clients with their investment strategies. He will remain with the company on a part-time consultancy basis, while working with several clients in the Fiduciary Manager area.