Infosys acquires Salesforce cloud consultancy Fluido

27 September 2018 Authored by Consultancy.uk

Fluido, a Salesforce cloud consulting, implementation and training partner with reach across Europe, has been acquired by global professional services firm Infosys. Financial terms of the deal were not disclosed, however a regulatory filing revealed it had a $76 million price tag attached.

Salesforce is a leading CRM software and enterprise cloud ecosystem. The Salesforce Customer Success Platform is aimed at aiding businesses to grow into a more streamlined, effective and efficient organisation across sales, service and marketing.

Similar to all other major software vendors, Salesforce has a partner ecosystem in place in which it works, together with consulting firms, technology firms and other experts, to support its clients with Salesforce implementations. Partners also play a crucial role in Salesforce’s innovation plans, as they, leveraging their on-ground experience in using the system coupled with their expertise can come with all kinds of improvements to functionality and processes.

Global technology services and IT consultancy Infosys is a Platinum Partner of Salesforce, and has been looking to enhance its position as one of the market’s leading firms. Already commanding revenues of $2.8 billion for the quarter ending after June 2018, having risen 6.8% from the corresponding quarter in 2017, the firm has sought to further boost its potential turnover by purchasing pan-European cloud consultancy Fluido, in a deal expected to close during the third quarter of the 2019 fiscal year.

Infosys acquires Salesforce cloud consultancy Fluido

Fluido is also a Platinum Consulting Partner for Salesforce across the continent, as well as being an Authorised Salesforce Training Delivery Partner in the Nordics. The firm company has offices in Finland, Denmark, Sweden,Norway and Slovakia, where it typically supports customers in the manufacturing, energy, retail and telecommunications sectors. As of March 2018, Fluido boasted a team of roughly 200 Salesforce experts working toward those ends, however this figure has most likely risen following Fluido’s own acquisition of Softhouse Nordic AB’s Salesforce consulting business. Fluido will hope that the added clout of Infosys’ global resources will help it to further build a world-wide profile.

Fluido Founder and CEO Kai Mäkelä said of the deal, “With digital experience playing a key role in customer success, we are excited to have the opportunity to work with Infosys to help Fluido customers change the way they connect with their customers. Both the scale and breadth of the Infosys portfolio of offerings, broad industry expertise and enterprise cloud adoption is an exciting opportunity for Fluido customers, and our people.”

In a statement to the press, Infosys President Ravi Kumar added, “This acquisition demonstrates Infosys’ commitment to the Salesforce ecosystem to address our client’s digital priorities. Fluido will be an important addition to the Infosys family, bringing a unique combination of market presence, deep Salesforce expertise, agile delivery and training that combined with our existing capabilities will help companies reimagine and transform their businesses. This acquisition also aligns to our efforts to invest in local capabilities in the regions in which we operate.”

The acquisition is the latest in a succession of purchases by the Indian IT giant. Most recently, this saw Infosys buy London-based product design and customer experience outfit Brilliant Basics. The move was part of a plan by Infosys to build a worldwide connected network of 'digital studios' that can help clients in industries such as financial services and retail prepare for the digital age.

Elsewhere, rival IT firm Cognizant recently made another new addition to its firm, with the acquisition of SaaSfocus. The firm’s acquisition was targeted at bolstering Cognizant’s SaaS and Salesforce offerings, as the it bids to expand its client base in the sector.

Related: Accenture, Cognizant, Brickendon and Infosys recognised for DevOps skills.

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