Crowd simulation specialist INCONTROL enters Japan

21 April 2015

INCONTROL, an international provider of crowd simulation software, has earlier this month opened an office in Tokyo, Japan – its fifth globally.

Founded more than 20 years ago, INCONTROL is a firm that specialises in simulation solutions. The company provides clients with software that enables them to simulate large scale logistic systems and infrastructures. Among others airports (baggage handling systems), seaports (container terminals), train providers (train stations), municipalities (large events) and sport teams (stadiums) make use of its solutions to simulate and streamline movements of large crowds.

In recent years the interest in crowd management simulation technology in Japan has increased. The massive impact of the tsunami in 2011 has sparked a widespread debate in media and with politicians, and as a result the demand for a clear understanding in evacuations of large crowds has expanded considerably. Another important subject driving demand is public safety around the Olympic Games that will take place in Japan in 2020.

Crowd simulation specialist INCONTROL enters Japan

In the light of the growing market potential, INCONTROL has decided to establish an on-premise base in Japan, with the opening of an office in Tokyo the consequence. “The improvement of security at largely crowded places like train stations, airport terminals, sports facilities and urban infrastructures have a high priority for the Japanese Government. To achieve this, crowd simulation is seen as an indispensable tool”, comments Jeroen Steenbakkers, Division Manager Crowd Simulations EMEA at the firm.

Looking ahead, Steenbakkers is confident the company has what it takes to gain foothold. A key element of the firm’s competitive edge lies according to him in the steps the firm has taken to tailor its main products – Enterprise Dynamics, Pedestrian Dynamics and SportEvac – to suit the needs of local behaviour. Last year INCONTROL commissioned 28 Japanese universities to thoroughly test its software, as well as examined group behaviour of Japanese citizens, with the aim of unravelling local specifics. This behaviour was subsequently converted to algorithms and built into the software. “The cooperation with our Japanese partner and Japanese universities ensures that we have taken a solid step in order to bring our innovative Dutch technology to Japan,” comments Steenbakkers.

In the case Asian-based clients decide to adopt INCONTROL’s software, they will be able to tap into INCONTROL’s partner network for advisory and implementation services, which consists of among others FSC, PMC, NCS4 and Venue Intelligence. In parallel to the growth trajectory aspired for the local operations, the company in the coming months aims at further extending its local partner footprint.


Grey Consulting and Makerversity announce strategic partnership

05 April 2019

Grey Consulting has forged a new alliance with Makerversity, a 500-strong community of the brightest creative innovators, headquartered at Somerset House, London. The partnership hopes to tap into the experimental community to develop pioneering solutions for Grey Consulting’s clients.

In August 2018, one of the world’s largest design agencies surprised the business world by launching a dedicated consulting outfit. The news came as the two industries continued on their trajectory towards a historic synthesis. The consulting industry has been engaged in a pitched battle with the advertising and design space for the past few years, as the former increasingly encroaches on the territory of the latter via a protracted campaign of mergers and acquisitions; but there had been little traffic moving in the other direction.

At its launch, Grey Consulting was not billed as a direct competitor to established consultancies. However, the firm behind the new entity hopes that its creative experience will give it a competitive edge in winning consulting business from its existing clients. The Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. Grey Consulting opened its doors with a view to aiding clients within the areas of business and brand design, innovation and digital transformations.Grey Consulting and Makerversity announce strategic partnership

Now, as the firm looks to further expand its footprint in the market, Grey Consulting has unveiled details of a ground-breaking new alliance with Makerversity, a 500-strong community of creative innovators headquartered at Somerset House, London. The alignment with Makerversity is hoped to unlock the potential of collaborating with one of the world’s most experimental communities.

Makerversity curates and convenes the best talent across product design, fashion, art and experimental architecture, sustainable materials, IoT, digital manufacturing, and coding. It provides spaces and workshops for professional makers to develop and create their work, supported by Somerset House Trust. The alliance is expected to enable Grey Consulting to develop pioneering solutions for its clients, together with innovators who make something amazing for a living, every day. 

Leo Rayman, Grey Consulting CEO, commented, “This gives our clients the potential to access a network of some of the most diverse and innovative individuals in the world today. Being so tightly connected to a community of makers means we don’t just develop transformational strategies but can quickly realise them in three dimensions. This sets Grey Consulting apart from the pure play strategy houses who are sometimes criticised for not making their thinking real at the pace modern businesses require.” 

Fiona Dent, CEO of Makerversity, added, “Makerversity acts as a catalyst for unexpected encounters, fostering collaborations between an incredible range of the brightest leading creators and innovators. Our experimental approach and engaged members, whose own practice is defining our world, create highly original new outcomes. We are delighted to bring this philosophy to a wider audience and generate interesting projects for Makerversity members through our partnership with Grey Consulting.”