PwC partners with Beyond Analysis to bolster data visualisation offerings

17 November 2017 3 min. read
More news on

Beyond Analysis has entered into a joint business relationship with PwC UK. PwC will now focus on leveraging the data analytics firm’s variety of solutions to benefit their client-base.

Beyond Analysis is a big data, insight, and analytics business – which entered a new stage of growth earlier in 2017 after its shareholders purchased Visa Europe’s stake in its business, concluding a partnership formed in 2011, and regaining autonomy for the company. With its newfound independence, the group rededicated itself to generating data insight from across the financial services industry, aiming to work with all parties to unlock the power of purchase insights for its clients. To that end, the company has since sealed a deal with Big Four professional services firm PwC, who will make use of Beyond Analysis’ range of award-winning data visualisation products.

CEO and Co-Founder Paul Alexander scooped the prestigious Best in Class Award for the Marketing & Customer Insights category at last night’s Information Age Data 50 Awards ceremony, while the firm was also recently listed in the DataIQ power 100 rankings, and was inducted into the Information Age 50, in a hat-trick of industry accolades this year. Along with the company’s unrivalled data-set and extensive big data capabilities, the alliance with PwC will see Beyond Analysis’ solutions used to benefit the consultancy’s clients across a range of industries. The initial use of the capabilities will focus on retail and financial services, which are a sweet-spot for the analytics firm. However, PwC plans on expanding the arrangement across the travel, tourism and media industries.

PwC partners with Beyond Analysis to bolster data visualisation offerings

Data visualisation is the presentation of data in a pictorial or graphical format. The method enables decision makers to see analytics presented visually, so they can grasp difficult concepts or identify new patterns. Amid the digital age, this has also morphed to include interactive visualisation, which uses technology to drill down into charts and graphs for more detail, interactively changing what data observers see, and how it is processed. The concept is increasingly important in the modern business world, bringing otherwise dry reports and dashboards to life, while helping to better engage management decision-makers, as well as helping change management advisors to visualise processes they are instructing on the implementation of.

PwC Director of Customer and Retail analytics, Megan Higgins said of the joint business relationship, “We are always striving to do what we can to help our clients become more effective and efficient and that means adding value to what they do. I believe that the agreement reached with Beyond Analysis will allow us to leverage distinct advantages for our clients.”

Beyond Analysis CEO, Paul Alexander, remarked that the agreement with PwC was another significant milestone in his firm’s development, stating, “We are delighted to be joining forces with one of the world’s biggest professional services companies to help meet its objective of providing clients with the most complete range of services possible to advance their businesses.”

The news of the partnership follows the announcement that PwC had acquired UK-based Salesforce consultancy, cDecisions. The deal, which is expected to formally conclude at the turn of the year, will further expand PwC’s capabilities to help clients with digital and customer transformation using the CRM software.