Foreign Direct Investment up in Europe but Brexit remains concern

24 May 2017 Consultancy.uk

While Foreign Direct Investment has climbed to record highs across Europe, uncertainty over Brexit looks set to slow growth.

Big Four consultancy EY has released a new study into international investment in the Eurozone, reporting record levels of new projects across the EU in 2016. The report found that last year, foreign investors launched more projects in Europe than ever before, which will create a projected quarter of a million jobs in order to pursue Europe’s perceived opportunities. However, with lingering uncertainty surrounding Brexit, questions remain unanswered about how long the UK stands to benefit from this for.

Over the course of the research, EY surveyed 505 international decision-makers, 81% of whom had a presence in Europe. Of the non-European companies questioned meanwhile, 34% had established operations in Europe. The results showed that in 2016, Foreign Direct Investment (FDI) increased by 5,845 new projects, marking a 15% rise from the year preceding. Of these new arrivals, the UK, Germany and France attracted just over half (51%) of the continent’s FDI for the year.

Employment meanwhile looks set to receive a large boost from the new investors, with 259,673 jobs being created by the projects, representing a 19% increase on 2015’s figures. EY’s research asserts that the recent upsurge in investment from overseas reflects a long-awaited return to economic growth throughout almost all of Europe, while reading this as a sign that international investors have finally regained some of their confidence in Europe since the worst of the financial crisis.

FDI projects and jobs created in Europe

Investing in Europe

The UK (1,144), Germany (1,063) and France (779) topped foreign businesses most desirable destinations for new projects over the year, while Spain reinforced its fourth position (308), with Poland (256) rising one position in the FDI rankings, becoming the first country in Central Europe to enter the top five investment destinations. Of the top three destinations, France achieved the highest increase with 30% growth in FDI projects over the previous year, followed by Germany (12%) and the UK (7%). Germany, with 1,063 projects, strengthened its challenge to the UK’s longstanding European FDI leadership.

Among the top 20 countries, Sweden, Italy and the Czech Republic were top growth performers, with increases of 76%, 62% and 57% respectively since the end of 2015. Only the Netherlands (-5%), Belgium (-5%) and Switzerland (-2%) recorded negative growth overall, a slowdown compared to 2015 when they all registered positive growth.

Europe’s ability to attract increasing numbers of FDI projects confirms the endurance of its economic environment, in so far as it is seen broadly as a region of stability. As shown by figures in a recent report by EY’s Big Four rival KPMG, foreign businesses rank political stability as the most attractive aspect of the UK economy in particular, citing it as a key reason they would chose to base projects in Britain over rival nations.

FDI projects and jobs created by source, % share

Europe more generally seems to benefit from this perception, with EY’s findings also citing the recent votes in which far-right populists Geert Wilders and Marine Le Pen were routed in the Dutch and French elections. While they were touted by pollsters as serious threats to the region in the run-up to each vote, normal service seems to have been resumed, while Angela Merkel also seems set to consolidate her position as German Chancellor. With EU members broadly seeming set for a return to a centrist consensus, business confidence in the region seems set to remain high. Notwithstanding uncertainty around the current geopolitical climate, 65% of investors interviewed were confident about the future of the European Union.

However, while businesses building in mainland Europe seem to have gambled well on a return to political stability, Brexit and Article 50 are likely to impact FDI growth, at least in the UK, after this year. Respondents to EY’s study indicated they had little desire to relocate following a turbulent 2016 – with 80% of investors stating they had no plans to change or withdraw operations – however, among the 505 executives interviewed globally, only 28% plan to expand their European operations in the next year, down four percentage points from 32% in 2015.

In terms of investor sentiment, Greater London retained its position as the most attractive European city, accounting for 40% of new FDI projects in the UK. However, its appeal to those responding to EY’s poll fell markedly from 52% in 2015 to 32% this year. Paris and Berlin were ranked by investors as the second and third most appealing investment destinations – although their appeal has declined compared with the previous year in favour of other European cities, including Frankfurt, Munich and Amsterdam.

Which three cities in the world offer the best chance of producing the next Google

Trouble ahead

When asked about the likely impact of Brexit on their operations, four out of five investors established in Europe said they have no plans to change or relocate; however, the respondents also highlighted concerns around possible tax, administrative and regulatory consequences. Businesses still lack a comprehensive view of the tax and regulatory consequences of Brexit, with meaningful negotiations postponed until the conclusion of the German and UK elections. As clarity emerges about the detail of the UK’s separation from the EU, the report suggests some companies will inevitably alter production of goods and services, and even review the location of their headquarters, following the lead of Swiss transnational food giant Nestle, who in April announced the relocation of 300 jobs from York to Poland.

Today, the UK’s public perception of relations with Europe are defined by a collective unease, and while on the continent the far-right may have been rejected by the French and Dutch electorates, politics has continued to fragment in Britain. Despite narrowing polls, the UK’s snap general election looks set to return incumbent Prime Minister Theresa May to office on a “Hard Brexit” mandate, threatening to remove the country from the Single Market, and end freedom of movement for labour over its borders.

Top 20 destination countries by FDI projects and job creations

Commenting on how European and UK businesses might best prepare to appeal to FDIs, and brace themselves amid continuing geo-political uncertainty, Andy Baldwin, an EY Area Managing Partner for Europe, Middle East, India and Africa said, “The introduction of robotics and artificial intelligence is also serving to reinforce Europe’s traditionally strong manufacturing and business services sectors.”

Echoing a recent calls from UK consulting industry network, the Management Consultancies Association (MCA), to prioritise an “education arms race”, Baldwin concluded businesses and policy makers needed to build on Europe’s strong position around the development of a booming software industry, as well as growing services and talent.

“To foster Europe's digital future and our own tech giants, we need to see a continued focus on the creation of a digital single market; to connect and support the various tech ecosystems; and see more investment in education and skills, particularly around STEM subjects.”

Profile

More news on

×

Project management industry adds £156 billion of value to UK economy

15 April 2019 Consultancy.uk

Project management has grown into one of UK’s largest areas of business over the past decade, amid the increasing ‘projectification’ of work. With the gross value added to the UK economy by project management estimated to be £156 billion, this trend is likely to continue in the coming era.

Despite the huge success of project management in recent years, until now there has been relatively little data available on the size of project activity. As a result, there has been a great deal of debate on things like the number of people involved in the sector, the number of projects, and how it contributes to economic output. Due to this need for clarity, APM, the UK’s professional body for project management (the largest organisation of its kind in Europe, with 28,000 individual members) commissioned economists from PwC to shed light on the industry's economic impact.

The research concluded that the profession makes a more significant contribution to the UK economy than the financial services sector. 2.13 million full-time equivalent workers (FTEs) were employed in the UK project management sector, generating £156.5 billion of annual gross value added (GVA). In comparison, the financial services sector contributes £115 billion, and the construction industry adds £113 billion.

Gross value added to UK economy

Commenting on the discovery, Debbie Dore, Chief Executive of APM said, “Project management runs as a ‘golden thread’ through businesses, helping to develop new services, driving strategic change and sector-wide reform.”

Who is a ‘project manager’?

To reach these estimates, PwC’s researchers used detailed models to map out the value of project management activity. They ultimately defined relevant ‘projects’ as “temporary, non-routine endeavours or rolling programmes of change designed to produce a distinct product, service or end result… [with] a defined beginning and end, a specific scope, a ring-fenced budget, [and] an identified and potentially dedicated team with a project manager in charge.”

Building on this, they then went on to define what the act of project management actually is. The job consists of applying “processes, methods, knowledge, skills and experience” so that clients can meet their objectives and bring about planned outputs or outcomes. The analysts added that this includes “initiating the project, planning, executing, controlling, quality assuring and closing the work of an identified and dedicated team according to a specified budget and timeframe.”

Importantly, it should be noted that the profession is not exclusive to only roles explicitly labelled as ‘project manager’, but to any role where specialist project management skills are used. This means that across sectors these roles can have very different titles, from the self-explanatory contract managers of procurement, or the campaign managers of advertising, to the likes of festival co-ordinators in the events sector, and many more. The roles in question also span all strategic levels of the profession, from strategic to tactical and operational positions.

Gross value added of project management profession

From a sector perspective, the financial and professional services, construction and healthcare industries make up almost two-thirds of the total project management GVA. At the same time, understandably, the UK Government has a huge project portfolio, which further drives the size of the GVA the sector contributes, thanks to megaprojects like HS2 and Crossrail.

Commenting on this to the report’s authors, Oliver Dowden, Minister for Implementation remarked, “Project delivery is at the heart of all Government activity, whether it’s building roads and rail, strengthening our armed forces, modernising IT or transforming the way government provides public services to citizens. Getting these projects right is essential if we are to ensure that we build a country that works for everyone.”

Throughout 2019, 26 major government projects were delivered, representing a fifth of the overall Government Major Projects Portfolio (GMPP) of 133 projects. According to the IPA annual report 2017-18, these represented a whole life cost of £423 billion. In addition to this were a plethora of smaller scale projects, and those in early development.

Elsewhere, with the increasing digitalisation of the economy impacting entities of all shapes and sizes, IT and digital transformations tended to dominate the projects of the UK scene alongside new product development projects, with a respective 55% and 46% of organisations in the research sample having undertaken these types of project in the past year. At the same time, this varied across sectors, and unsurprisingly, in the construction and local government sectors, fixed capital projects were the main project type undertaken.

Outlook

Looking to the future, 40% of business leaders expect project management will grow in the coming years due to the increased use of projects – or the ‘projectification’ of the UK. In a trend that has been witnessed elsewhere, organisations have to rapidly and continuously change in the digital age of business, driving the need for project management.

Outlook for project management services

An increased focus on value over cost – especially in the construction sector – and a forecast increase in the number of international projects are predicted to be key drivers of growth, according to the expert contributors. However, this will not happen in the absence of challenges; more than half of organisations expressed concern over the perceived impact of political uncertainty in the UK. Skills and capability shortages were also cited as a potential barrier by a third of organisations.

With regard to budgets, meanwhile, a third of those surveyed by PwC said they expect the size of project budgets will increase in the coming three years, while 40% anticipate a growth in project size. As the profession continues to mature, and as the recognition of the importance of good project management grows, it is expected that a greater proportion of project work will gain more distinct attribution to the profession itself, giving more recognition and appreciation to the role of the project manager.

Speaking on the findings of the study, Sandie Grimshaw, a Partner at PwC, concluded, “The project management profession is relatively new compared to some other professions, such as lawyers, teachers and doctors. However, as project management is a core competence vital to organisations in the UK, the profession is critical and will continue to grow in stature.”