Bain & Company hires marketing expert Brian Dennehy as Vice President

Bain & Company has appointed Brian Dennehy as Vice President in the firm’s Customer Strategy & Marketing Practice. He brings almost two decades of experience to the firm, and is tasked with further building out the practices’ capabilities to support clients with the latest techniques in the field.

Prior to (re)joining Bain & Company, Brian Dennehy worked at Nordstrom as an Executive Vice President and Chief Marketing Officer over a three-year period. He was previously the Chief Marketing Officer at SVB Financial Group, where he worked for 2 years. His earlier work includes ten years at Intuit from 2001, initially as a Director of Channel Marketing & Sales, before, in 2004 becoming the Vice President of Marketing at TurboTax, a year later he took on the role of Vice President of Marketing at Small Business, before becoming the Vice President of Marketing & Analytics. Earlier still he worked for three year, between 1998 and 2001 as a Consultant at Bain & Company; as an Associate at the Pacific Council on International Policy for four years; a Consultant at Knowledge Edge and a District Manager at Coca-Cola Enterprises, where he started out in 1984.

Dennehy holds a Bachelor of Arts in History from the University of Washington, a Master of Arts in Diplomatic History from Georgetown University and a Doctorate of Philosophy in International Relations from the University of Southern California.

Dennehy joins the firm as a Vice President in the firm’s Customer Strategy & Marketing Practice. The role will see Dennehy take responsibility for further building out the capacities of the Practice with the latest tools and tactics, focused on supporting clients solve problems and build capabilities in the areas of, among others, marketing mix optimization, marketing orbitational design, marketing strategy and execution, and capability building. He brings almost two decades of experience in the field to the firm, and will be based out of the firm’s San Francisco office.

Laura Beaudin, the leader of the firm’s Marketing Excellence Practice, remarks about the appointment, “Today, the competitive pace and need to wring maximum value from marketing activities requires a much faster response and new, in-house marketing capabilities,” “Brian is a pioneer in digital and performance marketing with a proven track record for leading transformations across multiple industries. He will be an invaluable resource to clients seeking to achieve break-out modern marketing.”

Dennehy remarks that it is “thrilling to be back at Bain.” He adds, “I’m looking forward to working with an established team of marketing experts to help our clients clearly define their marketing strategy and growth challenges, reinvent their marketing organizations, and optimise their marketing spend.”