Jamie Bruce joins AMR International as Managing Director

Global management consultancy AMR International has named Jamie Bruce the firm's new Managing Director. Bruce, who has spent the past eight years working as an independent consultant, has been tasked with leading both AMR's Private Equity and Industrials practice. 

Founded in 1991, AMR International is a London based consulting firm that supports clients with a range of strategy consulting (e.g. strategy, business model design), management consulting (e.g. organisation design, operational improvement) and financial advisory (e.g. M&A due diligence, transaction support) services. The consultancy has since its inception grown its footprint to offices in four countries: the UK, the US (New York), France (Paris) and India New Delhi).

Last week the AMR International unveiled that it has added Jamie Bruce, a senior adviser with over 25 years of experience, to its ranks. Prior to joining the consultancy, Bruce worked for eight years as independent consultant, supporting a variety of clients with deals and transformations, including Epuron, a European wind power business. Previously, he worked for Management Consulting Group (MCG), the holding company for Alexander Proudfoot (an operations consultancy) and Kurt Salmon (a consultancy recently dismantled and sold to Solucom and Accenture*), where he served as a partner, and at real estate adviser Bruce Partners, in the role of partner. 

Bruce started his career in investment management, after which he joined The COBA Group in 1992 (a spin off from Bain & Company that specialised in M&A consultancy to the private equity community), where he over the period of six years worked his way up from Associate Consultant to Director. Six years after joining the firm, Bruce, together with four other entrepreneurial colleagues**, completed a MBO of the transactions arm, and together the founding team rebuilt the startup over a three year period into an advisory firm with circa 40 staff, generating revenues of nearly £5 million. In 2001, PwC acquired the business for a reported sum of £7 million, after which Bruce moved over to the Big Four firm, where he remained until 2003.

At AMR International, Bruce will focus on further expanding the firm's activities across the Events, Industrials and Media & Information Technology sectors. Reflecting on his move, he says, "I am delighted to be joining AMR at such an exciting time in its development. I am also looking forward to aligning my experience with AMR's deep industry knowledge."

Denzil Rankine, founder and Executive Chairman of AMR International, says he looks forward to working with Bruce, stating "With his 25 years of experience, we chose Jamie for his proven track record in strategy, M&A and operational improvement. His passion and specialist knowledge across a variety of sectors makes him a perfect fit for AMR."

He adds: "AMR has a reputation for delivering pragmatic, value-added advice to its corporate and private equity clients across strategy, operations, transactions, and data. Jamie will enrich each of our client propositions with his deep expertise in these areas." 

* Accenture acquired the retail consulting arm of Kurt Salmon in September this year, twelve months after the largest part of the consultancy was picked up by French origin Solucom (today Wavestone). 

** The four other team members: Nick Hewitt (he remained at PwC until 2010, in his last role serving as Global Leader of the firm's Strategy Group), Alastair Rimmer (today PwC's Global Head of Deals Strategy), Mark Parry (served PwC until 2014 and currently active as an independent consultant) and Daniele Cappelletti (today a partner at Deloitte).