Market research firm InSites Consulting opens an office in Germany

InSites Consulting has announced that it will – in line with its international expansion ambitions – open an office in Düsseldorf, Germany. With the opening, its seventh office globally, the marketing and research consulting firm aims to further strengthen its position in the German market and be better able to serve its customer base there.

InSites Consulting – with more than 160 professionals across its Belgium headquarters and offices in Rotterdam, Timisoara, London, Sydney and New York – was recently recognised as the most innovative agency in Europe and the third most innovative agency globally by GRIT (Green Book Research Industry Trends). The firm is primarily active in the fields of marketing management and consumer marketing, and regularly conducts in-depth studies on consumer behaviour.

Last year InSites Consulting managed strong organic growth of 30% and, on the back of the positive results, as well as in line with its future growth ambitions, the firm recently announced it will open an office in Düsseldorf. Kristof de Wulf, InSites Consulting founder, explains: “We feel the German market is ready to embrace a new way of thinking when it comes to learning from consumers and we are confident our consumer-centric approach can make a positive difference in their market. Being recently rewarded with the German Online Research (GOR) Best Practice Award for our latest innovation, the Insight Activation Studio, is a sign that we are on the right track.”

Christophe Vergult, Managing Partner and Business Development Manager at InSites Consulting, adds that the agency is not starting from scratch in the German market: “Over the past year, we have developed a strong portfolio of German-speaking clients in major industry sectors including consumer goods, travel and healthcare. Opening an office in Germany is the logical next step to strengthen our position in that market and to better serve our clients in Germany, Switzerland and Austria.”

* Insight Activation Studio is a mobile platform for collaboration that connects and engages employees through customer insights.