Market research firm InSites Consulting opens an office in Germany

15 July 2016 Consultancy.uk

InSites Consulting has announced that it will – in line with its international expansion ambitions – open an office in Düsseldorf, Germany. With the opening, its seventh office globally, the marketing and research consulting firm aims to further strengthen its position in the German market and be better able to serve its customer base there.

InSites Consulting – with more than 160 professionals across its Belgium headquarters and offices in Rotterdam, Timisoara, London, Sydney and New York – was recently recognised as the most innovative agency in Europe and the third most innovative agency globally by GRIT (Green Book Research Industry Trends). The firm is primarily active in the fields of marketing management and consumer marketing, and regularly conducts in-depth studies on consumer behaviour.

Market research firm InSites Consulting opens office in Germany

Last year InSites Consulting managed strong organic growth of 30% and, on the back of the positive results, as well as in line with its future growth ambitions, the firm recently announced it will open an office in Düsseldorf. Kristof de Wulf, InSites Consulting founder, explains: “We feel the German market is ready to embrace a new way of thinking when it comes to learning from consumers and we are confident our consumer-centric approach can make a positive difference in their market. Being recently rewarded with the German Online Research (GOR) Best Practice Award for our latest innovation, the Insight Activation Studio, is a sign that we are on the right track.”

Christophe Vergult, Managing Partner and Business Development Manager at InSites Consulting, adds that the agency is not starting from scratch in the German market: “Over the past year, we have developed a strong portfolio of German-speaking clients in major industry sectors including consumer goods, travel and healthcare. Opening an office in Germany is the logical next step to strengthen our position in that market and to better serve our clients in Germany, Switzerland and Austria.”

* Insight Activation Studio is a mobile platform for collaboration that connects and engages employees through customer insights.

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Newcastle consulting firm opens Baghdad office

05 April 2019 Consultancy.uk

A Newcastle-based consultancy has announced it will open its first office in Iraq. The news comes despite warnings that the area remains “high risk” for businesses.

16 years after the start of Operation Iraqi Freedom, the nation remains a shadow of its former self. The continued chaos wrought by the Iraq War – which eventually played a role in the rise to prominence of Daesh, further destabilising the region – means that even now, the nation’s capital is deemed to have the lowest quality of living in the world. According to a recent survey from Mercer, Baghdad ranked last overall – immediately below Bangui of the Central African Republic and Damascus in Syria – despite the other two being determined as the worst cities on the planet for personal safety.

However, as with the wider Middle East, the oil-rich state presents a lucrative destination to businesses willing to take the risk. To that end, a Newcastle recruitment consultancy has announced the opening of its first presence in Iraq’s capital city. Samuel Knight has taken the decision to open its Baghdad locale in order to grow its business in the Middle East.

Newcastle consulting firm opens Baghdad office

While businesses remain wary of the region, Samuel Knight specialises in recruiting talent in the energy and rail sectors, and in a release it said the new office would continue to focus on these areas. It will also allow the firm to make sure it abides by local compliance laws. The new location will be headed up by Haider Kadhim, Samuel Knight’s Iraq country manager, who will work as the first point of contact for clients and candidates. Representatives from the Department of Trade Industry are expected to attend a launch event for the office, which will be held this month.

Commenting on the new office,  a spokesperson for Samuel Knight said, “We probably don’t see it as a risk, but more of an opportunity, as we operate in the Middle East extensively already. We have contacts in place in the country location and with the consultants we have. We felt it was a great opportunity to expand into a country we are already doing work in. It means we have an on-the-ground team to help our clients. From our perspective, it is that we are looking to expand into new territories, but we are also supporting countries that are starting to redevelop after years of warfare.”

Steve Rawlingson, CEO at Samuel Knight, said, “Our aggressive five-year growth plan is manifesting at  an impressive rate, taking the company to exciting new territories. The team is working diligently to surpass expectations set out in the plan, and to ensure Samuel Knight is cemented as the leading global energy and rail recruitment specialist. Our Baghdad office will give us a distinctive edge over our competition and allow for more exciting business opportunities. Once the office becomes more established and client acquisition develops, we will certainly be adding more consultants and manpower in the city.”