Former Bain consultant at the helm of McGregor Fashion Group

27 May 2016 2 min. read
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Armin Broger has recently been appointed the new Managing Director of the Dutch fashion house McGregor Fashion Group. The new CEO, who early in his career was a consultant at Bain & Company, has held a number of management positions at, among others, the apparel brands Esprit, Diesel, Levi's and Tommy Hilfiger. Broger takes the reins from founder Jeroen Schothorst.

Armin Broger, of Italian origin, is an experienced manager within the international fashion industry. In his last role Broger worked for Esprit, where he was a member of the board and president of the label ‘Every Day Counts’. Between 2007 and 2011, Broger worked for the international clothing manufacturer Levi Strauss, where he led the European operations of the brand. From 2006 to 2007, he headed the EMEA region of jeans brand 7 for all Mankind, and from 2001 to 2006 Broger led Tommy Hilfiger’s European operations. From 1998 to 2001, the Italian worked for Diesel, as a General Manager.


In addition to his experience in the fashion retail industry, where Broger is known as a specialist in the field of restructuring and operational excellence, the experienced manager has, over the years, also held various management positions at Walt Disney and LEGO. In the earlier stages of his career Broger worked for management consultancy Bain & Company as a consultant. He holds two degrees in business administration from an Italian university Venice Ca 'Foscari, and the University of Innsbruck. He obtained his MBA from the University of Notre Dame in the US. 

McGregor Fashion Group
Broger recently decided to say goodbye to Esprit to take on a new challenge at McGregor Fashion Group, where he has been named Managing Director. The Dutch fashion house was founded in 1993 by Jeroen Schothorst and employs approximately 1,300 people. McGregor Fashion Group is known for its clothing brands McGregor and Gaastra, and, under the Adam Brand Store label, has more than 50 men's fashion stores in the Netherlands. McGregor Fashion Group found itself in dire straits in recent years, partly because the company was carrying too much debt on its balance sheet. Recently, with the debt bought out, a sense of order has returned to the business. “From the now stable base, I can more easily pass the baton on," said Schothorst in an interview with the Dutch newspaper FD. Schothorst will continue to serve the fashion house, in a role as a supervisor.