Global Product Marketing Lead

Firm
Location
London, United Kingdom
Education
Benefits
Competive
Functional areas
This job is no longer available

10 Bressenden Place, London SW1E 5DH, GB

Full-time

Company description

About us

We believe in the power of ingenuity to build a positive human future in a technology-driven world.

As strategies, technologies and innovation collide, we create opportunity from complexity.

Our diverse teams of experts combine innovative thinking and breakthrough use of technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

An innovation and transformation consultancy, we are 3,300 specialists in consumer and manufacturing, defence and security, energy and utilities, financial services, government and public services, health and life sciences, and transport. Our people are strategists, innovators, designers, consultants, digital experts, scientists, engineers and technologists. We operate globally from offices across the UK, US, Netherlands and Nordics.

Our hybrid way of working is designed to help you plan your work and your life. We want decisions about ‘where to work’ to be governed by ‘the work we need to do’ – whether that’s at client sites, offices/labs/studios, or remotely from home.

We have five principles which will help us balance both creating a high-performance culture that delivers for our clients and the firm, and being understanding and inclusive to individuals, and the teams in which we all work. Our principles are: we put your safety first; we trust PA people; we respect difference; we are responsive to clients and we are responsive to individuals and teams.

PA. Bringing Ingenuity to Life.


Job description

A fantastic career opportunity to join the Global Marketing team at PA, playing an integral role in delivering key product marketing strategies and campaigns, as part of our wider marketing team.

Working in partnership with our head of Alliances, Platforms and Products, Rina Ladva, as well as our product team and wider marketing team, this role requires and experienced Product Marketer who who is passionate about driving a best practice approach for launching and hyper-scaling new and existing products.

We’re developing and scaling a wide and exciting range of products with an exciting and ambitious growth agenda. From our market-leading https://oakdoor.io/ cyber security products, to data platform solutions that optmise hospitals https://www.paconsulting.com/insights/2020/Improving-hospital-efficiency/ and even sustainable products for consumers https://www.paconsulting.com/industries/consumer-and-retail/pulpac/ .

The candidate should have a strong interest in business and technology trends and have significant experience in B2B product marketing. They will work with key stakeholders to ensure that product value propositions, campaigns and marketing activities are highly targeted, compelling and innovative. And bring deep expertise in supporting the product lifecycle, with the right framework, strategies and approach to launch new products, develop positioning across market segments to build awareness and conversion.

We're a unique firm with the full range of expertise – strategists, innovators, designers, consultants, digital experts, scientists, engineers and technologists – to offer end-to-end innovation under one roof, helping clients seize the incredible opportunities of today’s rapidly changing world.


Responsibilities

• Develop product /portfolio marketing framework, roadmap and strategy to support overall business growth objectives and lead on day-to-day exection and delivery.

• Develop and execute launch activities, campaigns and plans that drive awareness, adoption and advocacy.

• Articulate product value propositions with differentiated positioning and messages for target clients, sectors and channels.

• Build productive relationships and communicate effectively with the marketing and product leadership team, marketing COE teams (digital, creative, PR, content), and a diverse group of stakeholders in PA across our regions, services, sectors and accounts.

• Craft effective go-to-market plans relevant to market segments and support activation through direct sales, reseller relationships and account growth.

• Translate technical product benefits into a compelling narrative that resonates with our audience.

• Monitor and manage competitive intelligence, product technology and trends surrounding priority products and key sectors.

• Collaborate with the sales team to nurture prospects and generate leads and account growth through audience initiatives

• Measurement and reporting of campaign-related marketing activity, optimizing activities and approach.

• Partner spokesperson activities, working closely with our PR and social media teams.


Qualifications

• Previous B2B product marketing experience, ideally in technology products and solutions. Cyber experience would be an advantage

• Deep understanding of marketing technology products (experience in cyber is an advantage).

• Proven Product Marketing Lifecycle Management (using agile methodologies)

• Excellent stakeholder management skills

• Commercial marketer with a track record of delivering ambitious product launches

• A strong communicator with excellent written and verbal communication skills, and a knack for delivering strong, data-centric presentations, and comfortable providing an informed point of view on marketing engagement with partners

• Customer focused with dedication to meeting the expectations and requirements of internal and external customers, quickly establishing and maintaining effective relationships, gaining trust and respect

• Strong collaboration, with the ability to build relationships at all levels of the organisation and within the Global Marketing team

• Competent and interested in the use of digital marketing techniques and tools including web, social media and marketing automation.

• An extremely organised program manager, attentive to detail, with the ability to prioritise effectively allowing consistently delivery of high quality outcomes.


Additional information

Benefits

  • Private medical insurance
  • 25 days annual leave with the opportunity to buy 5 additional days
  • Company pension scheme
  • Annual performance-based bonus
  • Life and Income protection insurance
  • Tax efficient benefits (cycle to work, give as you earn)
  • Additional optional benefits (Dental, critical illness, spouse/partner life assurance)

Inclusion & Diversity

We believe that diversity makes us a stronger firm and look to employ people with different ideas, styles and skill sets. This diversity stimulates a rich, creative environment – one in which our people develop, and our clients enjoy enduring results. We’re committed to recruiting, promoting and rewarding our people solely based on their ability to contribute to PA’s goals, without regard to their sex, race, disability, religion, national origin, ethnicity, sexual orientation, age or marital status.

Should you need any adjustments to the recruitment process, at either application or interview, please contact us on recruitmentenquiries@paconsulting.com

Job information

Firm: PA Consulting

Location: London, United Kingdom

Education:

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