Managing Consultant- Digital Customer Analytics
At Capgemini Invent, we help our clients to embrace innovation and transformation to get the future they want.
By combining strategy, technology, data science, and creative design expertise with an inventive mindset, we partner with our clients to innovate and transform their business, helping them navigate today, while plotting a course for the future.
About Capgemini Invent
As the digital innovation, design and transformation brand of the Capgemini Group, Capgemini Invent enables CxOs to envision and shape the future of their businesses. Located in more than 36 offices and 37 creative studios around the world, it comprises a 10,000+ strong team of strategists, data scientists, product and experience designers, brand experts and technologists who develop new digital services, products, experiences and business models for sustainable growth.
Capgemini Invent is an integral part of Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2021 global revenues of €18 billion
Our brand promise “Get The Future You Want” reflects our passion for people and technology and highlights the company’s commitment to inclusion and sustainability.
An important aspect of ‘Get the Future You Want’ is to balance hybrid ways of working between your Capgemini office, home, and client location (where applicable). We recognise that it is an imperative to create flexibility so you can enjoy an optimal work-life balance and feel empowered to achieve success. When you come onboard, or before, please discuss this with your manager so you can agree the best ways of working for your role, team, and client.
Get The Future You Want
Within this role you will use your experience within Customer Insight and Digital Analytics to help our clients better understand their customers in order to tailor and optimise their customer interactions, digital marketing activities and service & product design.
You will work across multiple industries to identify innovative analytical solutions, based on best practice, that can be applied to address specific customer and business challenges. You will have technical expertise in digital marketing, customer data and visualisation platforms , and ability to develop new solutions and propositions. You will put your consulting skills in practice by planning, managing, and organising projects, delivering presentations to clients and working to tight deadlines.
You’ll have experience in some of the following areas :
Experience in designing, developing, and deploying analytical solutions using customer data
Proven track record in helping businesses leverage customer insight to make more informed business decisions
Experience in customer insight, segmentation, predictive modelling, social analytics, marketing analytics and commercial analytics
Working in digital and ecommerce industries
Setting up web analytics metrics to measure performance of digital services
Measuring and analysing online marketing campaigns including natural and paid search, email, affiliate, display and social
Working with Adobe and/or Google Marketing Cloud platforms
Working with web analytics tools, such as Google Analytics, Adobe Analytics, SiteCatalyst
Understanding of paid search platforms, such as Google AdWords
Working with data visualisation tools, such as Google Data Studio, PowerBI and Tableau
Working with website optimisation tools for A/B and multivariate testing, such as Google Website Optimizer, Adobe Target and/or Optimizely
As a team:
We value diversity: we embrace the value that diverse teams bring to our A&AI practice and our clients.
We focus on clients: positively impacting our clients data culture and operations
We are committed to learning and development: obsessed with advancing our data, insights and analytics skills
We're stronger when we collaborate: active collaboration and other Invent capabilities and with wider Capgemini, most notably I&D, Tessella and with select third party alliances
We foster community: building new analytics and AI products and services through our functional and industry communities of interest
We believe data can be a driver for a better world: we will use our AI & analytics skills to improve sustainability, address climate change and champion active inclusion