Marketing Manager - up to 12 months FTC | Forensic & Litigation Consulting
Firm
Location
London
Education
Benefits
Competive
Functional areas
About the Role
Forensic & Litigation Consulting covers five main practices: Forensic Accounting Services, Data & Analytics, Financial Services, Global Insurance Services and Construction Solutions. This role will focus mainly on planning and delivering effective marketing campaigns for the Insurance and Construction teams, whilst providing support where necessary across the wider FLC team.
The role will require frequent dialogue with senior management and key stakeholders (partners and directors) to understand marketing needs and strategic objectives, and to design and deliver activities accordingly. You will drive through ideas to raise awareness and enhance the FTI brand. This is a 'hands on' role requiring strategic marketing skills and the ability to deliver marketing campaigns and initiatives.
You will be part of the FLC marketing team, reporting to the Senior Marketing Manager and working with another Marketing Manager but you will have responsibility for providing marketing services to your own business teams. You will also be working alongside the broader EMEA corporate marketing and communications team (based on London).
What You'll Do
• Work closely with senior management (partners and directors) in FLC to develop and manage the marketing strategy and agree marketing plans
• Deliver campaigns / marketing programmes and lead on day-to-day marketing activities utilising 'sound' marketing thinking and marketing communication tools, including:
o Thought leadership and article creation
o Running branded client events
o Managing sponsorships and conferences
o Producing and updating printed collateral where required
o Preparing content for digital channels (e.g. web, social, directories)
• Proactively identify strategic opportunities and enhance the firm's reputation as a leading adviser, including the review of strategic alliances with industry bodies, industry conference sponsorships and speaking slots
• Encourage greater collaboration between the firm's practice areas through cross-practice marketing initiatives and involvement in firm-wide industry groups
• Own and participate in a range of marketing projects driven through the wider marketing team
• Working with the EMEA marketing team, put appropriate internal processes in place - for example, to support the practice in developing their CRM contact lists to promote better account penetration and marketing management
• Locally deploy a range of marketing projects driven by the wider EMEA Marketing team, tailoring to the FLC market where necessary
• Work with external and in-house designers to produce brochureware and client communications
• Manage the marketing budget and take responsibility for monitoring and reporting/ROI
• Provide recruitment marketing support as needed
• Liaison with the EMEA marketing team (based in London) for advice and assistance (events Research, CRM, internal and external comms for e.g.)
• Support pitch and proposal production where necessary
Qualifications & Experience
• Be educated to degree level (or equivalent)
• Postgraduate marketing qualification
• Proven track record within the professional services sector (consulting or legal) or financial services sector
• Possess excellent marketing planning and delivery capabilities and an understanding of multi-channel marketing
• Deliver campaigns and marketing programmes including thought leadership, client communications, PR, events and sponsorships.
• Be able to work effectively and confidently with multiple senior stakeholders (partners and directors) within a complex structure
• Be an excellent influencer and communicator (both written and verbal English)
• Intellectual capacity and curiosity to understand the complexities of the FLC business
• Be able to work independently and to develop ideas and projects without supervision, as well as being effective as part of a team
• Work with external and in-house designers to produce brochure materials and client communications
• Work with the wider marketing team, put processes in place to support practices in developing their CRM contact lists to promote better account penetration and marketing management.
• Identify areas for collaboration between the firm's practice areas through cross-practice marketing initiatives and involvement in EMEA wide initiatives
• Skilled in managing multiple projects, competing demands and stakeholders
#LI-SG1 Our Benefits
Apart from the well-structured career path and excellent team environment, our employees enjoy a variety of perks and benefits. Our benefits include, but are not limited to:
About FTI Consulting
What makes us unique? With more than 6,250 employees located in offices in every corner of the globe, we are the firm our clients call when their most important issues are at stake. Regardless of what level you are, you will have the opportunity to work alongside and learn from top experts in your field on high-profile engagements that impact history. Our culture is collaborative, and we value diversity, recognition, development and making a difference in our communities.
FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as a Best Firm to Work For by Consulting magazine and one of America's Best Management Consulting Firms by Forbes . For more information, visit www.fticonsulting.com and connect with us on Twitter ( @FTIConsulting ), Facebook and LinkedIn .
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
#LI-SG1
Forensic & Litigation Consulting covers five main practices: Forensic Accounting Services, Data & Analytics, Financial Services, Global Insurance Services and Construction Solutions. This role will focus mainly on planning and delivering effective marketing campaigns for the Insurance and Construction teams, whilst providing support where necessary across the wider FLC team.
The role will require frequent dialogue with senior management and key stakeholders (partners and directors) to understand marketing needs and strategic objectives, and to design and deliver activities accordingly. You will drive through ideas to raise awareness and enhance the FTI brand. This is a 'hands on' role requiring strategic marketing skills and the ability to deliver marketing campaigns and initiatives.
You will be part of the FLC marketing team, reporting to the Senior Marketing Manager and working with another Marketing Manager but you will have responsibility for providing marketing services to your own business teams. You will also be working alongside the broader EMEA corporate marketing and communications team (based on London).
What You'll Do
• Work closely with senior management (partners and directors) in FLC to develop and manage the marketing strategy and agree marketing plans
• Deliver campaigns / marketing programmes and lead on day-to-day marketing activities utilising 'sound' marketing thinking and marketing communication tools, including:
o Thought leadership and article creation
o Running branded client events
o Managing sponsorships and conferences
o Producing and updating printed collateral where required
o Preparing content for digital channels (e.g. web, social, directories)
• Proactively identify strategic opportunities and enhance the firm's reputation as a leading adviser, including the review of strategic alliances with industry bodies, industry conference sponsorships and speaking slots
• Encourage greater collaboration between the firm's practice areas through cross-practice marketing initiatives and involvement in firm-wide industry groups
• Own and participate in a range of marketing projects driven through the wider marketing team
• Working with the EMEA marketing team, put appropriate internal processes in place - for example, to support the practice in developing their CRM contact lists to promote better account penetration and marketing management
• Locally deploy a range of marketing projects driven by the wider EMEA Marketing team, tailoring to the FLC market where necessary
• Work with external and in-house designers to produce brochureware and client communications
• Manage the marketing budget and take responsibility for monitoring and reporting/ROI
• Provide recruitment marketing support as needed
• Liaison with the EMEA marketing team (based in London) for advice and assistance (events Research, CRM, internal and external comms for e.g.)
• Support pitch and proposal production where necessary
Qualifications & Experience
• Be educated to degree level (or equivalent)
• Postgraduate marketing qualification
• Proven track record within the professional services sector (consulting or legal) or financial services sector
• Possess excellent marketing planning and delivery capabilities and an understanding of multi-channel marketing
• Deliver campaigns and marketing programmes including thought leadership, client communications, PR, events and sponsorships.
• Be able to work effectively and confidently with multiple senior stakeholders (partners and directors) within a complex structure
• Be an excellent influencer and communicator (both written and verbal English)
• Intellectual capacity and curiosity to understand the complexities of the FLC business
• Be able to work independently and to develop ideas and projects without supervision, as well as being effective as part of a team
• Work with external and in-house designers to produce brochure materials and client communications
• Work with the wider marketing team, put processes in place to support practices in developing their CRM contact lists to promote better account penetration and marketing management.
• Identify areas for collaboration between the firm's practice areas through cross-practice marketing initiatives and involvement in EMEA wide initiatives
• Skilled in managing multiple projects, competing demands and stakeholders
#LI-SG1 Our Benefits
Apart from the well-structured career path and excellent team environment, our employees enjoy a variety of perks and benefits. Our benefits include, but are not limited to:
- Competitive salary and bonus plans
- Generous paid holidays and paid time off
- Annual paid volunteer hours
- Corporate matching for charitable donations
- Free snacks and drinks
About FTI Consulting
What makes us unique? With more than 6,250 employees located in offices in every corner of the globe, we are the firm our clients call when their most important issues are at stake. Regardless of what level you are, you will have the opportunity to work alongside and learn from top experts in your field on high-profile engagements that impact history. Our culture is collaborative, and we value diversity, recognition, development and making a difference in our communities.
FTI Consulting is publicly traded on the New York Stock Exchange and has been recognized as a Best Firm to Work For by Consulting magazine and one of America's Best Management Consulting Firms by Forbes . For more information, visit www.fticonsulting.com and connect with us on Twitter ( @FTIConsulting ), Facebook and LinkedIn .
FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation.
#LI-SG1