UK Marketing Lead - Energy & Utilities

PA Consulting Group

Job information

Firm: PA Consulting Group

Location: London

Education:

Benefits: Competive

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Become part of the team

Our Energy & Utilities sector is a key growth platform for the firm, with unique capabilities, including a market-leading energy analytics and investment capability. We work with utility businesses, energy companies, policy-makers, regulator, and power producers.

We have an exciting opportunity to lead marketing for the global Energy sector at PA. The key purpose of the role is to design and execute an effective global marketing strategy and plan to deliver the growth objectives of the Energy sector.

The marketing strategy and plan support our brand, and seamlessly interlocks with, wider company business strategy and plans of sector and geographic teams, to ensure delivery of business objectives and return on marketing investment.

The role holder has responsibility for all marketing activity within the Energy sector, using all elements of the marketing mix, and is supported by marketing specialists in PR, thought leadership, digital and our in-house creative design agency.  The role holder will draw on consulting sector experts, knowledge of best practice insight and communications, and strong commercial acumen to ensure they delivery of an inspiring, ambitious, and impactful marketing strategy and plan.

Responsibilities:

  • develop and drive a global marketing and communications strategy which successfully positions PA as a leading advisor in the Energy sector - recognised as innovators, agenda setters and the partner of choice for new and existing clients
  • promote and develop the PA brand with the Energy market, proactively acting as ambassador for PA’s Purpose and Brand
  • identify new market opportunities for the geographies where Energy sector is important and effectively use market insights, industry knowledge, customer proximity and sales channel engagement to develop and execute marketing programmes
  • increase penetration of the sector-related customer base in all key geographies through effective marketing campaigns leveraging global or local campaign materials and assets
  • enable our consultants to sell by providing effective marketing assets and tools, actively driving the adoption and utilisation of such tools to increase sales performance
  • maximise the return on marketing investments through optimal use of marketing budgets and resources for successful marketing programmes in support of the sector teams’ growth strategies.
What we're looking for

You will be able to demonstrate the following skills 

  • Work collaboratively with the business to shape the direction and the development of both the business strategy and global Energy sector marketing strategy. Provide marketing team with strategic direction and insight to ensure that plans align, support and deliver against business objectives
  • Proactively partner with senior market leaders at executive level. Contract with them to agree delivery expectations on quality and timescales. Challenge and support the business on the right commercial outcomes
  • Detailed understanding of Energy sector issues, competitors, and the media, event and influencer networks which will put PA at the heart of the industry debate
  • Provide strategic direction and focus into the creation of the global Energy sector marketing programme. Manage the effective expenditure of marketing budget and owns related ROMI targets.
  • Anticipate market developments and identify what and how PA can add value to customers in order to market insights and propositions to target customers
  • Willing to travel for work to US and Nordic offices
  • Communication Skills: written, presentations, social media, design skills. Able to craft wide range of compelling communications including emails, notes, reports, invites, briefings, speeches, external communications etc. in line with PA's tone of voice guidelines and emails subject lines should be used effectively to get their point across

#LI-LB1

Benefits

• Private medical insurance
• Travel allowance 
• 25 days annual leave with the opportunity to buy 5 additional days
• Company pension scheme
• Annual performance-based bonus
• Life and Income protection insurance
• Tax efficient benefits (cycle to work, give as you earn)
• Additional optional benefits (Dental, critical illness, spouse/partner life assurance)

About us

We believe in the power of ingenuity to build a positive human future in a technology-driven world.

As strategies, technologies and innovation collide, we create opportunity from complexity.

Our diverse teams of experts combine innovative thinking and breakthrough use of technologies to progress further, faster. Our clients adapt and transform, and together we achieve enduring results.

An innovation and transformation consultancy, we are over 3,200 specialists in consumer, defence and security, energy and utilities, financial services, government, health and life sciences, manufacturing, and transport. Our people are strategists, innovators, designers, consultants, digital experts, scientists, engineers and technologists. We operate globally from offices across the UK, US, Europe, and the Nordics.

PA. Bringing Ingenuity to Life.

Inclusion & Diversity

We believe that diversity makes us a stronger firm and look to employ people with different ideas, styles and skillsets. This diversity stimulates a rich, creative environment – one in which our people develop, and our clients enjoy enduring results. We’re committed to recruiting, promoting and rewarding our people solely based on their ability to contribute to PA’s goals, without regard to their sex, race, disability, religion, national origin, ethnicity, sexual orientation, age or marital status.

We welcome international applications, but we are unable to offer sponsorship for work permits, so you will need to have the full right to live and work in the UK. Unfortunately, your application will be automatically rejected if you do not have these rights.

Should you need any adjustments to the recruitment process, at either application or interview, please contact us on recruitmentenquiries@paconsulting.com

Job information

Firm: PA Consulting Group

Location: London

Education:

Benefits: Competive

Apply

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