Media and Analyst Relations Specialist
Accenture
Job information
Firm: Accenture
Location: London
Education: Postgraduate degree
Benefits: Up to 39,000 + excellent benefits
Functional areas
Currently looking for 3 Specialists to join the team
Marketing & Communications
Our Marketing & Communications team builds Accenture’s brand, protects its reputation, generates awareness of the company’s capabilities and services, and plays an integral role in supporting sales growth. Our teams are involved in a range of activities from advertising, media relations, PR, sponsorships, social media, internal communications to brand management and thought leadership initiatives.
Media and Analyst Relations
The Media and Analyst Relations team protects and builds Accenture’s reputation in the marketplace and raises awareness of its client projects and its views on key industry issues by communicating key messages via targeted media outlets. Working closely with out PR agency, this involves liaising with media to develop relationships and place stories, writing press releases, media pitches and articles, as well as reacting to news events. Additionally, the team is responsible for issues management and media monitoring.
Job Summary:
This experienced Media and Analyst Relations Specialist will be responsible for driving media and analyst relations for Accenture. The role includes development and promotion of “Big Push” campaigns in the media to help prepare the landscape for lead generation and sales. The candidate is expected to work competently with both the UK and global corporate media and analyst relations teams. He/she will report to a UK Media Manager. The candidate is expected to possess excellent writing skills, have a good knowledge of business and technology media and be able to offer sound professional media advice. The role will involve some industry analyst relations and issues management andmanagement of a PR agency.
Key Responsibilities:
- Proactively drive media coverage in the UK.
- Deliver and execute local media plans to publicise work of Accenture in target media.
- Provide timely responses to media and analyst requests. Liaise with and support colleagues in UK and globally to provide answers.
- Offer professional media advice to UK and global media colleagues and internally to stakeholders.
- Manage and develop professional working relationships with key journalists and clients.
- Provide media coaching and training for our spokespeople where necessary.
- Work closely and manage relevant relationships with our PR agencies.
Knowledge and Skill Requirements:
Understanding of Accenture’s area of business and overall business strategy.
- Understanding of and ability to execute strategic PR and communications techniques.
- Good relationships with UK media.
- Professional adviser to colleagues.
- Understanding and ability to apply message development skills.
- Global perspective and understanding of business marketplace.
- Project management skills.
- Demonstrate leadership skills.
- Ability to develop and apply creative, workable solutions to project-related issues.
- Strong oral and written communications skills.
- Ability to work independently.
Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at http://www.accenture.com
Please note that Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity
Closing date for applications 30 April 2016. Accenture Reserve the right to close the role prior to this should a suitable applicant be found.
Job information
Firm: Accenture
Location: London
Education: Postgraduate degree
Benefits: Up to 39,000 + excellent benefits