The Amazing Filofax Story – a Lesson in Marketing

Event information

Firm: B2E Consulting

Date: 27 June 2019

Apply before: 26 June 2019

Event type: Seminar

Target audience: Interested

Location: London

Apply

Firm: B2E Consulting

We all had a Filofax but did you ever wonder how :

  • Filofax reinvented the diary ?
  • we were persuaded to part with hard cash ?
  • the product becaome an 80s icon ?

And did you ever wonder what happened to Filofax ?

  • why did it fall out of fashion ?
  • could it have re-invented ?
  • was the fall from grace inevitable ?

This is an amazing story with lessons of marketing, change and survival !
A special evening with an engaging speaker – B2E’s own Richard Eteson.
Richard was Sales & Marketing Director of Filofax.

Could Filofax have re-invented like Madonna ?
Or was Filofax always destined to be Boy George ?

Muster : 18.00
Presentation : 18:15 – 19:30
Drinks & Networking : 19:30 – 20:30

Apply

Event information

Firm: B2E Consulting

Date: 27 June 2019

Apply before: 26 June 2019

Event type: Seminar

Target audience: Interested

Location: London

Apply

Events