Musician Melissa Etheridge has hired Deloitte Digital to analyse and grow her fan base, and to help her further develop her online relationship with her followers. The new partnership follows her recently released new album.
Melissa Etheridge is an American rock singer-songwriter, guitarist, and activist, born in 1961, who began her recording career in 1988 with her self-titled debut album. Etheridge had her breakthrough in 1993 with her fourth album, entitled ‘Yes I Am’, and is an Academy Award and GRAMMY winning artist. She has released 15 albums, of which her latest one ‘This Is M.E.’ in September 2014.
For musicians, the increasing possibilities of analytics are opening doors to new insights. Through data and analytics tools, musicians nowadays can analyse their fan base; their preferences, backgrounds and their geographical locations, in order to better understand their public and capitalise on sales potential.
To get insight in her own fan base, Etheridge has decided to bring in the expertise of Deloitte Digital, which delivers strategy, mobile, social, web, cloud and digital content management solutions, to be her Digital Agency of Record. In addition to analysing her fan base, Deloitte Digital will leverage its knowledge in analytics to grow Etheridge’s audience through fan-driven campaigns, and manage the singer’s online presence to help her build a stronger bond with her fans. “I just released my new album This Is M.E. so it’s the perfect time to work with Deloitte Digital to help me reach my fans in new and powerful ways. I look forward to making beautiful music together,” says Etheridge.