Paytronix has recently appointed Lee Barnes, a former Senior Manager in L.E.K. Consulting's Boston office, as head of its Data Insights practice. Barnes joins from CVS Health, one of the largest health care companies in the United States.
Lee Barnes has roughly 15 years of working experience. After obtaining his Bachelor's degree in Mathematics from the University of Warwick he started his career at financial services firm Capital One. Barnes spent 6,5 years at Capital One, in his last role as Senior Consultant in its Corporate Strategy department. In 2008 he decided to interrupt his career to pursue an MBA at Harvard Business School, and following his graduation he joined L.E.K. Consulting, one of the globe’s most prestigious consulting firms. He eventually spent more than 4 years in the consulting industry, advising mainly retail clients on a range of issues including growth strategy, market entry, product development, sales strategy, mergers and acquisitions and customer segmentation.
Following a brief period at CVS Health, where he served as Director of Retail Planning & Analytics, Barnes has decided to join Paytronix. At the firm he will lead the Data Insights team, a premium offering that provides restaurants and retailers with the Big Data tools and services to synthesise data from sources such as loyalty programs, email clubs, guest surveys, social networks, and online ordering. "Lee Barnes has built a strong reputation over the past decade plus with CVS, L.E.K. Consulting, and Capital One, where he's led initiatives sifting through terabytes of data to identify opportunities to increase conversion rates and ultimately revenue," says Andrew Robbins, president of Paytronix. "We're excited to have Lee's experience and leadership skills heading our Data Insights team.”
"As an analytics specialist, I'm excited to work for Paytronix as the company really pioneered the application of deep data analysis for better understanding and engagement of guests. And with more than 250 restaurants chains and retailers using Paytronix solutions and generating a wealth of actionable data, there's tremendous opportunity for one-to-one engagement," comments Barnes. "Loyalty and mobile marketing is a fast-evolving market with big revenue implications, and Paytronix brings the technology and marketing savvy to guide retailers down a clear path to cultivate happier, more loyal and more profitable guests."