CBRE principal partner of RFU All Schools programme

12 September 2014

Consulting firm CBRE has signed up to be the principal partner of the Rugby Football Union’s All Schools programme in the UK for the coming four years. The programme aims at increasing the number of young people playing rugby, either at school or at local clubs. The programme’s ultimate goal is to enrol 750 schools in the programme to impact 1 million children in the UK.

With children nowadays rather playing videogames instead of being active and playing outside, governments and schools are trying to get children more interested in sports. Playing sports does not only improve children’s health, but also enhances their social skills. With this in mind the Rugby Football Union (RFU), the national governing body for rugby in the UK, has set up its All Schools programme.

All Schools
The RFU’s All Schools programme, with its motto ‘everyone can play it and every school can teach it’, has been established to make young people enthusiastic to play rugby and to join local rugby clubs, by increasing the amount of rugby being taught in secondary schools. All Schools, one of RFU’s major development programmes, aims at having enrolled 400 schools by the end of 2015. The programme’s ultimate goal is to enrol 750 schools by 2019, impacting 1 million children in the UK.

CBRE partner of RFU

To support the ambition of the All Schools programme, CBREa commercial property and real estate services consulting firm – has signed up as a principal partner of the RFU. The firm has agreed a four-year partnership to invest significantly in the programme, to among others ensure a participation legacy for the 2015 Rugby World Cup. Ciaran Bird, Managing Director of CBRE UK, comments: “Like the RFU, CBRE is committed to investing in the next generation and helping young people throughout the UK improve their prospects and take part in positive and active engagement within the community. We recognise the importance of guiding young people at a grassroots level and installing discipline that can help set them up for the future, both on and off the sports field.”

“All Schools is a key legacy programme for us to increase participation in rugby and the support from CBRE will be vital in helping us to achieve our goals in this area,” says Sophie Goldschmidt, RFU Chief Commercial & Marketing Officer.


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