Robin Wood CMO of brand consultancy Millward Brown

09 September 2014 Consultancy.uk

Global brand and media consulting firm Millward Brown has appointed Robin Wood as Chief Solutions and Marketing Officer. Wood, who joins from Colgate-Palmolive where he served as Global Brand President for the Sanex business unit, will be based in London and report to Millward Brown’s CEO Travyn Rhall.

Robin Wood has more than 25 years of experience in marketing, brand building and product innovation. Most recently, he was Global Brand President for the € 200 million Sanex product range at Colgate-Palmolive, and prior to its acquisition by the firm, at Unilever and Sara Lee. In this role, Wood led the Sanex Global strategic growth plan – growing share, sales, margin and profit, while innovating and redefining the brand. Before this spell with Sanex, Wood held senior brand and marketing roles at Revlon, Procter & Gamble, L’Oreal and Bacardi, in both the U.S. and Europe.

Robin Wood - Travyn Rhall

“Robin’s diverse background and unique perspective are perfectly suited to help us drive our aggressive innovation and growth agenda,” says Rhall. “With his firsthand experience in a changing consumer and media landscape, Robin brings an understanding of our opportunity to work closely with brand marketers and help clients answer strategic business questions that will drive profitable brand growth. We are pleased to welcome him to Millward Brown.” 

“I am delighted to be joining Millward Brown at such an exciting time for the company and in the industry,” comments Wood. “Business leaders know that strong brands drive strong financial returns, and Millward Brown is at the forefront with the solutions and people to help clients grow great brands. I look forward to building on the company’s successes while ensuring our offer continues to evolve with changes across the technology, media and consumer landscapes.”

MillwardBrown Brands

Recently Millward Brown expanded its global footprint with the acquisition of InsightExpress in the US and EffectiveBrands in the Netherlands (rebranded to Millward Brown Vermeer).

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