Consulting firm Strategy& has appointed former Accenture partner James Walker as a Partner in the firm’s London office. Walker, who joins from counterpart Prophet, will be responsible for Strategy&’s European Demand Analytics practice.
James Walker has over 25 years of analytics experience in marketing and strategy consulting, technology, and big data analytics. In the first years of his career he worked for J. Walter Thompson, a marketing communications company and MindShare, a global media agency. He subsequently was one of the co-owners of Edge Consulting, a consulting firm which in 2002 was sold to Accenture to create the kernel of the Accenture Marketing Sciences practice, currently known as Accenture Interactive. At Accenture Walker served as a partner for 7 years, helping the firm build its marketing and digital capabilities to a team of over 400 consultants (in 2009). Following roles at Nunwood and MOFILM, Walker most recently was Senior Partner at brand consultancy, Prophet, where he created and drove their global Data & Analytics business.
As of the beginning of this month Walker has decided to join Strategy&, the former Booz & Company that earlier this year was rebranded by PwC. His core role will be to work with clients to help them develop their own data and analytics capabilities which in turn will allow them to achieve competitive advantage and lasting transformational change within their business. In addition, he will work directly with colleagues in Strategy&’s London, Amsterdam and Frankfurt offices, as well as more widely across the firm’s EMEA and global networks, to consolidate and develop Strategy&’s own analytical techniques across a broad range of tools, platforms and capabilities including: Data Strategy & Analytics Capability Development; Customer, Sales & Marketing Analysis; and Digital Transformation & E-Commerce Analytics.
Richard Rawlinson, a partner based in London, says: “We are delighted that James has chosen to join us to lead Demand Analytics in Europe at a very exciting time for the firm. This appointment enhances our own existing capabilities and together with our colleagues across the PwC network we will work to strengthen our offer to our clients across the entire data analytics sphere.”
“My work is driven by the needs of my clients who are experiencing three key changes dictating the dynamics of consumer purchasing activities: the rise of big data and the many opportunities and threats this presents, the growth of digitisation as customers become increasingly familiar with new digital services and tools, and a drive for customer centricity which feeds from our clients. Working with my Strategy& colleagues, I will focus on helping clients develop the capabilities they need to meet these challenges, and adapt and grow their business in this new landscape,” says Walker.