PwC has acquired online analytics consulting firm Logan Tod & Co. The online specialist will, with immediate effect, be integrated in the consulting branch of PwC - PwC Advisory. The managing director of Logan Tod & Co will be appointed partner at PwC. In addition, about 20 consultants will transfer to PwC United Kingdom.
Logan Tod & Co was founded in 2002 by leading consulting expert Matthew Tod. The consulting firm is active in the areas sales, marketing, e-commerce operations, multichannel retail, big data, benchmarking and outsourcing analytics. Logan Tod & Co worked for over 160 national and international clients, mainly in the sectors retail, media, banking and tourism.