Following strong growth in the Middle East, Alvarez & Marsal has bolstered its regional team with the addition of two senior hires. Saeeda Jaffar and David Tusa both join the firm as Managing Directors, strengthening the firm’s Performance Improvement and Financial Institutions Advisory Services Practice with more than 30 years of combined experience.
Prior to joining Alvarez & Marsal, Saeeda Jaffar worked at Bain & Company as Principal. At Bain, she supported financial institutions across the GCC, with a focus on corporate, retail, wholesale and digital banking strategy; cost reduction and sales boost programmes; performance turn-around; process optimization; and customer experience enhancement, among others. Previously, she worked at McKinsey & Company as an Engagement Manager, for the firm’s US, Europe and GCC clients.
Jaffar holds a bachelor’s degree in biomedical engineering from Boston University and a PhD in Chemical Engineering from the Massachusetts Institute of Technology.
Prior to joining Alvarez & Marsal, David Tusa was a Partner at Strategy&, where, in the role of Vice President, he provided telecommunications firms with advice on a range of strategic issues including core strategies, improve revenue performance, lower operating costs, derive market tactics and oversee implementation. Earlier roles include, among others, Head of Telecommunications Advisory at Shinsei Bank, between 2007 and 2008; Principal at Booz Allen Hamilton in its Telecommunications Technology practice, between 2000 and 2006; and Co-Founder and COO of Takashi Mobile, a startup in the Netherlands.
Tusa has a degree in English Literature & Linguistics from the University of Oxford.
Both Jaffar and Tusa join the firm as Managing Directors, and will work from the firm’s Middle East office. Tusa will lead the firm’s Performance Improvement Practice in the Middle East, leveraging his more than 19 years of industry experience in operations and management consulting. Jaffar joins the firm’s Performance Improvement and Financial Institutions Advisory Services Practice, where she will provide her more than 12 years of experience to support regional financial services clients solve strategic and performance-related issues.
Stephen Millington, Managing Director of A&M Middle East, comments on the additions that: “Our experienced team has a passion for providing business owners and management executives with high impact, rapid results by offering both strategic advice and practical engagement on implementation. We are an outcome-orientated firm and prepared to take responsibility for the advice and support we provide when working with our clients. Saeeda and David typify this unique approach and we are delighted to have them on board.”