Accenture acquires Netherlands based CRMWaypoint

06 January 2016

Accenture has acquired Netherlands based cloud CRM Salesforce provider CRMWaypoint. The deal will see CRMWaypoint’s team join Accenture's Cloud First Applications team, considerably boosting its Salesforce capabilities in the Benelux region. The value of the deal has not been disclosed.

CRMWaypoint was founded in Amsterdam in 2006, and has since grown to become a leading force in CRM cloud based solutions within the Benelux area. The company, now employing 41 people across two offices in the Netherlands, has, since its inception, championed cloud based CRM solutions for clients. Its Salesforce based proposition deliver clients with Software-as-a-Service (SaaS) that offer low investment costs, rapid time-to-market, good ROI and high flexibility. In 2013 the company was named a Platinum Cloud Alliance Partner by Salesforce, following a 5 year commitment to the ERP-vendor.

Accenture’s acquisition of CRMWaypoint provides the firm with a strengthened position to offer cloud based services to clients within the Benelux region. The deal will see CRMWaypoint’s staff join Accenture's Cloud First Applications team, whose primary task is to deliver Salesforce, Workday, ServiceNow, Google and other “pure play” cloud technologies to the firm’s client base.

The acquisition of CRMWaypoint adds a significant Salesforce heritage to the firm's offering, including more than 580+ Cloud CRM implementations, 60 Salesforce certifications among its team and 90.000 hours of Salesforce project implementation experience. The deal follows on another recent deal in which the firm boosted its cloud based service capabilities, picking up Cloud Sherpas in November.

Following the integration of service capabilities, Accenture and CRMWaypoint will be able to provide an "end-to-end solution for cloud based offering using a range of platforms, including technology consulting, cloud application implementation, integration and management services", say the partners.

Peter van Tilburg, Accenture’s Cloud First Applications lead for the Netherlands says: “Together we are even better positioned to meet the growing demand for cloud solutions. Our Cloud First agenda is focused on helping clients improve their business growth, agility and competitive advantage by leveraging all of the benefits cloud can deliver.”

Ton van der Meer, founder and CEO of CRMWaypoint, says: “Over the past years, we’ve forged a team delivering significant growth in the Netherlands, which culminated in our company being recognized as a platinum partner by Salesforce in 2015. As a next step, we’re excited to become part of Accenture as this will give us even more opportunity to develop our people and leverage their skills to drive cloud adoption and implementation for leading brands on a global scale.”


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