Synechron has opened a digital innovation centre in the Middle East. The new centre is based in Dubai, and acts as an innovation hub for banking and insurance clients interested in exploring state-of-the-art technologies, and tap into the potential of digital transformation.
With 5,000+ professionals operating in 16 countries across the world, Synechron is one of the globe’s larger pure-play technology and outsourcing provider for the financial services industry. The technology firm also operates a management consulting arm, built on the back of consultancies acquired over the years, including Double Effect (bought in April 2013) and Crossbridge (acquired in September 2015).
In response to the growing demand for digitisation from banks, insurers and other payers in the financial services arena, the company has decided to open its first dedicated digital innovation centre. The so-called ‘Synechron Digital Innovation Center’ (SDIC) will act as an innovation hub for clients globally, aimed in particular at technology-led-innovation and digital transformation. The SDIC will according to Faisal Husain, co-founder and CEO of Synechron, bring together a retail branch experience combined with several digital channels including mobile, tablet, touch walls, queue management, automation/ATM and mobile payments to fully illustrate the customer journey and an omni-channel approach.
Participants will also be able to spend a full day at the SDIC to brainstorm digital strategies and consult with experts on current trends and technologies that can impact their business. The SDIC will in addition provide a film studio facility in which innovation programmes will be filmed offering customers with the option to record and publish regular video content.
Vimal Sethi, Managing Director of the Middle East region at Synechron, says he has high expectation of the new hub, stating: “We expect that the SDIC will be regularly visited by our banking and insurance clients, and any organisation that recognises the impact of digital transformation. With the launch of the SDIC, our customers can escape from their normal office space and be fully immersed in a creative environment with digital technologies and experts at their disposal.”
David Horton, Head of Innovation at Synechron, believes the SDIC will “inspire customers to be more creative”, with clients that leave enjoying “more energy and inspiration”.
Commenting on the decision for Dubai as the hub’s location, Husain says “whilst we are a global organisation, we chose Dubai to launch our first Digital Innovation Center due to its central geographical location.”
Looking ahead, Husain says the SDIC represents Synechron's long term commitment to innovation, yet it only marks a first step in a longer journey aimed at supporting clients in delivering “true digital transformation and innovation solutions”. He concludes by saying: “We will continue to invest heavily in this area, by hiring thought leaders and a pool of talented professionals who have worked with the latest technologies in the digital innovation space.”