Professional services firm EY and Tate will continue their partnership for a further three years after three successful exhibitions. EY’s sponsorship saw 700,000 people attracted to Tate exhibitions and further supports branding Britain through art.
In 1897, gallery Tate opened its doors, displaying a collection of British work to the public. More than a century later the organisation has four major sites and displays a wide range of British and international art from 1500 AD to the most contemporary, holding more than 70,000 artworks. Admission to the Tate Briton, Tate Modern and Tate Liverpool are free, while Tate St Ives charges a small admission fee.
One way that Tate is provided with funds for exhibitions is through partnerships. In 2013, Tate and professional services firm EY entered into a sponsorship partnership. Through the partnership three exhibitions, attracting more than 700,000 visitors, were realised across the Tate galleries.
The Big4 firm and Tate are extending their current three year arts partnership for a further three years. This time new exhibitions will be sponsored at both the Tate Modern and Tate Britain from 2015 to 2018. The influence behind the continuation of sponsorships of exhibition by EY, according to the consulting firm, is that the continued dissemination of the arts is important to the ‘brand Britain’.
From September 2015 until January 2016, the Tate modern is hosting EY’s sponsored ‘The World Goes Pop’ exhibition. This exhibition show turns the tradition story of Pop art on its head, with a myriad of different cultures examined for their contribution to the phenomenon. In 2016 another exhibition will be hosted at the Tate Modern on international perspective on modern art.
Steve Varley, Chairman and Managing Partner for EY UK and Ireland, says: “This unique relationship is a true example of how EY uses its investment and expertise to team with other organisations that share our purpose. We have made a real difference, delivering on our shared agendas of promoting the importance and value of diverse perspectives and cultures, fostering entrepreneurial spirit, and contributing to the growth of the UK economy. The arts and the services sector can make a significant contribution to building brand Britain and I am delighted our relationship has been renewed.”
Nicholas Serota, Director of Tate, adds: “The World Goes Pop is the kind of ambitious project that takes a great deal of support, and EY’s partnership with Tate has helped us bring it to fruition. Over the past three years the shows they have supported have reached huge audiences but also made major contributions to scholarship. We are delighted that EY have renewed their relationship with us so we can continue to work on such pioneering exhibitions for years to come.”