Deloitte has boosted its competence in strategic marketing advisory services with the addition of Polish consulting firm Stratosfera. The team of the renamed ‘Stratosfera by Deloitte’ will focus on the development of marketing strategy and brand positioning products and services.
Established in 1997, Stratosfera is a Polish strategic marketing consulting firm that focuses on the development of brand strategies and marketing innovations. The company has expertise in marketing, advertising, psychology, semiotics of culture and consumer research and works with more than 120 companies.
To boost is marketing strategy and brand positioning offering, professional services firm Deloitte decided to partner with Stratosfera. “Sales and marketing are the central focus of board members, who make every effort to maintain brands in a good condition and bring new products to the market in response to the changing consumer needs. Dynamic changes triggered by new technologies, digital media space, multi-channel interactions and customer relationship building trends pose numerous challenges,” the firm explains.
By combining Stratosfera’s marketing expertise with Deloitte’s strategic consulting experience, clients will be offered a “new, broader range of marketing strategy and brand positioning services” under the new brand name ‘Stratosfera by Deloitte’. The Stratosfera team will focus on innovative products and services for boards that will allow them to meet challenges brought by new technologies, digital media space, multi-channel interactions and customer relationship building trends.
“We are convinced that the competence of Deloitte is matched and complemented by that of Stratosfera. The combined teams will work in close liaison so as to make the best use of the most valuable resources of the two organisations in addition to developing efficient solutions matching the needs of our clients,” explains Zbigniew Szczerbetka, Advisory Managing Partner in Deloitte Central Europe. “Together with Stratosfera experts, we will support our clients in confronting the most demanding challenges and offer them assistance in development of innovative marketing strategies that are not only perfectly suited to their business objectives but also based on perfect knowledge of the market, resulting from extensive experience and skilful use of advanced research techniques for purposes of analysing the needs of target client groups and trends in each category.”
Explaining the benefits for Stratosfera, Krzysztof Najder, Managing Partner and co-founder of the firm, says: “Joining forces with Deloitte opens up an opportunity for Stratosfera to develop its competence and expand the scale of its operations. It is also a chance to broaden the range of our services through the use of state-of-the-art technologies and unique analytics tools offered by Deloitte. Our objectives for the upcoming years are ambitious. Not only are we planning to become leaders on the Central European market but also to provide our clients with unprecedented-scale support. That is the reason for choosing Deloitte, the largest global consulting firm and a market leader in Poland.”
Earlier this year, Deloitte also formed alliances with CIS, renamed ‘CIS by Deloitte’, and LRA Worldwide, rebranded to ‘LRA by Deloitte’. In the marketing strategy and brand positioning space, EY in 2014 acquired marketing research firm Sweeney Research.