Accenture has decided to acquire Austin-based Chaotic Moon, a creative technology studio that creates and develops user-cantered experiences, to continue growing its digital design and innovation capabilities. The terms of the deal have not been disclosed.
Chaotic Moon is an in 2010 founded creative technology studio that create transformational digital products for popular brands, including Disney, Marvel, Starbucks and Adidas. The company that is known for its “its bold, innovative design and technology” has capabilities in experience strategy, digital design, prototyping, and development. The studio that has more than 200 employees working from its Austin headquarters.
In line with its ambition to boost its end-to-end digital experience, marketing, content and commerce services provided, Accenture decided to acquire Chaotic Moon. The acquisition will provide the consulting firm with expanded prototyping and creative technology capabilities and a regional foothold in the Texas market. As part of the deal, Chaotic Moon will join Accenture Interactive, part of Accenture Digital, and team up with Fjord, the design and innovation arm of Accenture Interactive.
“We’re delighted to bring all of the talented and creative people of Chaotic Moon to Accenture Interactive to help us keep pace with the growing demand for our digital design and innovation services,” comments Brian Whipple, Senior Managing Director of Accenture Interactive. “Chaotic Moon is a natural extension of our capabilities and allows us to expand geographically into Austin, with its strong base of designers and engineers. Together, we will work to fulfil our ambition at Accenture Interactive to be a market leader in experience design, marketing, content and commerce for the world’s biggest brands.”
Ben Lamm, CEO and co-founder of Chaotic Moon, adds: “With Accenture Interactive, Chaotic Moon will continue to design and build technology of consequence for our existing clients, as well as Accenture’s roster of many of the world’s biggest brands. With Accenture’s global footprint, ability to deliver at scale, deep industry expertise, and enduring client relationships, we’ll be able to create amazing digital experiences, pushing the boundaries of technology to do things that haven’t been done – or even thought of – before.”
For Accenture, this is the second acquisition this month to boost its digital capabilities. A few weeks ago the firm acquired PacificLink Group, an independent full service digital agency in Hong Kong.