Gartner has acquired the online business software application review channel Nubera and its flagship GetApp product for an undisclosed sum. The deal sees Gartner further invest in the company’s team, programmes and technology with the acquisition in line with the strategic needs of the firm.
Nubera was founded in 2010 and has since grown strongly from its headquarters in Barcelona, Spain. The company provides a platform on which both editorial and user-generated reviews shed light on the quality and function of software and apps for business users through reviews. The service is used by millions of professionals, and has over 10,000 product reviews available that cover a wide range of product platforms, including cloud-based software, tablet apps, mobile apps and native apps. Besides providing a space in which to assess apps for potential business applications, the system also creates a framework in which developers can generate leads.
The flagship product developed by the company is GetApp, which provides a way for businesses to locate, compare and select the software that meets their unique requirements.
The software platforms offered by the company are in line with the needs of Gartner’s wider business offerings, which the firm cites as a reason for the acquisition. With the acquisition, Gartner hopes to provide its clients with an easy to use way of selecting products that suit both parties.
Commenting on the deal, Christophe Primault, CEO of Nubera, says: “This is an exciting time for Manuel*, me and the whole team at GetApp. We are sincerely grateful for your business and look forward to continuing to provide you with exceptional campaigns that help you to grow your business.”
* Manuel Jaffrin is the COO of Nubera.