Horwath International has decided to change its name to Crowe Horwath International. The change is part of its newly launched global branding strategy.
Crowe Horwath is one of 10 largest accountancy- en advisory firms in the world. In its largest market, the US, the firm was branded as 'Crowe Horwath'. Outside the US the firm was known as 'Horwath International'. In line with its new strategy to further integrate its network and create a single global brand, the board decided to rebrand all activities to a single name. The US name was chosen due to its large size and the high awareness among clients and students.
"The combination of the Crowe brand in the U.S. with the strength of the Horwath brand internationally is our first step in building a single global brand to serve a global market" says Frank Arford, Crowe Horwath International CEO. "The pairing of the two names further enhances both brands in the global marketplace" adds the executive.
About Crowe Horwath
Crowe Horwath has more than 26,250 professionals spread across 560 offices in more than 100 countries around the world. Its revenue for the fiscal year ending December 2008 was over $3 billion.