RSM International, the world’s seventh largest audit, tax and consulting network, has announced that it will later this year harmonise the brand name of all its member firms worldwide. With the move, the network aims at growing its brand recognition and accelerating growth.
With a revenue of $4.4 billion, up 18% vis a vis the previous year, RSM International is the world’s seventh largest network of audit, tax and consulting firms. The network however operates with several brand names in different locations, in the most cases testimony to the heritage of its local member firms. For example, McGladrey serves as RSM International’s member firm in the US, in the UK Baker Tilly represents the network, while in Lebanon the firm operates as RSM Gebran & Partners.
In 2014, in the year it celebrated its 50th anniversary, RSM’s global management team commissioned an independent research firm to conduct extensive study of member firms, clients and prospects internationally. The research confirmed among others that a unified brand would add value, in the light of the similarities between member firms and the growing globalisation of business and society. “We see huge opportunity for the development of our client offering and cross-border growth through moving to RSM as our one global brand,” comments Jean Stephens, CEO of RSM International.
The network has therefore decided to, per 26 October 2015, have all RSM member adopt RSM as a unified global name. For some members the harmonisation will mean a significant change, while for other the impact will be minor as they already go to market as RSM in their country.
In parallel with the harmonisation, RSM International has also unveiled a new logo. “The grey of the logo signifies a relationship based on a solid reliable foundation, the green a positive, ideas-driven, responsive approach and the blue symbolises forward movement and the attainment of future goals. The logo reinforces the global network’s dedication to helping clients feel understood and empowered to move forward with confidence”, says Andy Bosman, chairman of RSM International’s global marketing and communications committee.
“I am very excited about the opportunities this next chapter in our history will bring to our member firms and their people, and of course, to our clients across the world”, concludes Jean Stephens.