Wellness and health charity GoodGym, set up to combine exercising with doing something good for the local UK community, has hired consulting firm Ecorys UK to develop an evaluation framework of the programme. The evaluation is set to be completed early 2016, in the form of a final report.
GoodGym is an in 2009 founded UK wellness and health charity that channels the energy that people spend on exercising in the gym into positive social action, with the aim of increasing volunteering in the local community. The not-for-profit social enterprise connects runners with physical tasks which benefit their community, hereby increasing the runners’ motivation and helping them achieve fitness goals while offering immobile or older isolated people help and company.
The organisation, which currently operates in nine areas with around 700 volunteers, has been awarded £245,000 by Nesta’s Centre for Social Action Innovation Fund* in November 2014 to support its expansion into 30 areas in the UK by March 2016.
Of the fund, £20,000 has been reserved for an evaluation. To help it evidence the outcomes and impacts of its activities, GoodGym hired Ecorys UK. The consulting firm will develop case studies based on interviews with runners and the target group, and develop key outcomes and measurement approaches of the success of the programme. Ecorys will also consult with GoodGym’s current and potential funders and support the charity’s growth objectives.
* Nesta is a charity with a mission to help people and organisations bring great ideas to life.