Consulting firm Mazars has recently launched a new global initiative, dubbed 'Business. For Good'. The campaign, which is supported by a bundled, integrated service offering, aims at promoting a sustainable future and restoring trust between business and society, states the business advisory.
Business. For Good
With over 14,000 employees in 70+ countries, Mazars is one of the globe's largest accounting and consulting firms. To boost its marketing and branding in the marketplace, the firm has launched a new global campaign, titled 'Business. For Good'. With the approach, Mazars aims at stimulating “big business to ‘do the right thing’, a goal which resembles its own CSR policy, says the firm, by "behaving ethically and responsibly."
The initiative is backed by the launch of an integrated service offering, which brings together several existing Mazars initiatives and services in the areas such as Human Rights, Anti-bribery & Corruption, Diversity, Disruptive & Social Business, Talent & Leadership, and Tax Transparency.
In addition to the branding awareness and new services portfolio, Mazars will also under the flag of 'Business. For Good' commission research in the areas of Human Rights and Responsible Business.
“Responsibility is one of our shared values and is very important to us as a firm. Business. For Good brings together a number of existing initiatives and services across Mazars that encourage business to ‘do the right thing’ – to behave responsibly and play an active role in building a sustainable world for all of us,” comments David Herbinet, Mazars Partner and Leader of the initiative in the UK.
Mazars UK played a large role in the seign and development of the new and bundled offerings. The accountancy for example recently published ‘The Board Charter. For Sustainable Success’, a guide for embedding sustainability in the business, and assisted in the development of the UN Guiding Principles Reporting Framework, guidelines for companies to report on Human Rights in line with the UN Guiding Principles on Business and Human Rights.