Global IT giant IBM has recently opened a new IBM Studio in London, with the aim of offering local clients a space to work side-by-side with different IBM experts to analyse challenges, integrate technologies and develop new products and services.
IBM Studios are a worldwide network of cross-discipline studios “designed for collaboration and co-creation”. The studios are workspaces where IBM Design, Consulting and Marketing coexist , offering tools, such as big data, mobile, cloud and social innovations, and people needed to develop products, services and marketing experiences.* IBM has nearly 20 IBM Studios, including in Austin, Atlanta, Boston, Chicago, Toronto, Groningen, Melbourne, Mexico City, Hursley, New York, Dallas, Ehningen and La Gaude.
Recently, the IT-giant announced the opening of a new IBM Studio in London, located on the banks of the River Thames, which will house IBM Design, as well as host teams from IBM Interactive Experience, IBM Marketing Innovation Group and IBM Product Design.
The new studio will offer a workplace for clients from different industries, including healthcare, financial services and retail. These clients will have the opportunity to work with IBM consultants, researchers, digital marketing and experience design experts to analyse business challenges and integrate next-generation mobile, social, analytics and cloud technologies.
Commenting on the new IBM London Studio, Matt Candy, European Leader of IBM Interactive Experience, says: “London is a creative epicentre that now boasts a powerful digital economy. IBM Studio London will bring exceptional digital experiences to our exceptional digital city, where some of our most forward-looking clients reside. Through the IBM Studios we are transforming the client experience of our products and services and how the company engages with the world at large.”
* Skill sets offered in the IBM Studios include user Interface/visual design, graphic artists, user experience designers, and design developers, including mobile developers, industrial designers, agile scrum, social media experts, data scientists and marketing specialists.