Yesterday the Mobile World Congress kicked off in Barcelona. More than thousand executives and professionals active in the broader mobile ecosystem have travelled to Barcelona, Spain, to stay on par with the latest trends and developments in the industry. 17 consultancies have signed up as sponsor and/or exhibitor partner of the event.
Every year the GSMA – an association that represents nearly 800 operators worldwide and more than 250 companies in the broader mobile ecosystem – organises the Mobile World Congress (MWC). The event has in recent years grown to one of the globe’s largest and leading congresses in the telecom and mobile space. This year’s event includes among others a range of keynotes and panel discussions, a product, consultancy and technology exhibition featuring more than 1,900 exhibitors, as well as ‘4YFN’, a special sub-section focused on startups and investors.
Central theme for this year’s 3-day event is ‘The Edge of Innovation’, relating to the fact that many of the world’s major technology breakthroughs are driven by innovations from the mobile communications industry. From wearable devices to connected cars and homes, mobile technology is at the heart of connectivity and innovation. Several big names from the industry have been lined up to provide a keynote, including Facebook founder Mark Zuckerberg, Deutsche Telekom CEO Timotheus Höttges, Ericsson CEO Hans Vestberg, Telefónica CEO César Alierta and Wikipedia founder Jimmy Wales.
Consultancies at MWC
For consulting firms, the event provides the ideal moment to showcase their thought leadership, to learn from best practices from other experts in the field, and to come into contact with leaders in the mobile industry. This year, three consultancies have committed themselves as a key sponsor / partner of the Mobile World Congress: EY, IBM and Tata Consultancy Services, the fastest growing brand in the global IT services landscape.
In addition, fourteen consulting firms have grasped the opportunity to display their expertise and services on the exhibition floor, including strategy consulting firms McKinsey and BCG, large service providers such as Accenture, Altran and Atos, and Big 4 firms Deloitte and PwC.
On top of the consulting firms formally present on the ground, dozens, if not hundreds of consultants from across the globe have made their way as an attendee, eager to learn more about the industry’s future and network with (potential) clients, and in the case of a lucky few, to attend the official MWC party (tonight) at Barcelona’s The Italian Pavilion, Fira Montjuïc.