The MCA has extended its partnership with Raconteur. As part of the deal, MCA and its partners will contribute to three reports to be published as ‘specials’ in The Times.
Raconteur is a publishing house that produces special business reports for The Times and The Sunday Times, as well as market research and content marketing solutions for brands. The publisher is known for its high-quality editorial content, combined with deep analysis and graphic design. In recent years Raconteur has received several recognitions for its services, including nominations for the British Media Awards and PPA Digital Awards.
Last year the MCA joined Raconteur’s growing list of clients, and as part of the deal the partners joined forces to co-create four reports across the year: The Digital Economy, Project Management, Business Strategies and M&A Outlook.
On the back of “a great success”, according to Alan Leaman, CEO of the MCA, Raconteur and the representative body for management consultancy firms in the UK have decided to extend their partnership into 2015. The initial alliance sees collaboration across three projects: Business Transformation (April), Project Management (July) and Innovation & Growth (November), with an option to add more projects throughout the year. The content will be created by the MCA, through for instance its own think tank, and its more than 50 member firms. “In 2014 our member firms very engaged in the management issues that the reports covered. We’re looking forward to working with our members to ensure that The Times’ very senior business audience receives insights and the latest thinking from the UK’s management consultants.”
Will Brookes, Head of Publishing at Raconteur, comments: “We’re really pleased to be working with the MCA again this year. Last year’s partnership worked really well for us – the MCA voice adds extra clout and credibility to our reports, and we were able to build good commercial relationships with a number of MCA members/supporters.”