PwC has launched a new business unit that specializes in digital consulting. According to internal resources the new unit – named ‘PwC Digital Services’ – consists of roughly 2.000 digital consulting professionals around the world.
Digital consulting is one of the quickest growing segments within the consulting industry and as a result consulting firms have over the past months been anxious to jump on the bandwagon. Rivals such as Deloitte Consulting and Capgemini Consulting established Digital practices already a few years ago, yet recently several other firms, for example Accenture and Capco, have followed suit. Also the traditional strategy consulting players, such as Booz & Company and Boston Consulting Group, have launched separate practices focused entirely on the formation and deployment of digital business.
PwC Digital Services bundles several existing disciplines that already were present in the firm, most notably those within the management consulting and IT advisory practices of the Big 4 firm. The team is in addition to PwC heritage capabilities for a large part built around several recent strategic acquisitions. Strategy&, the former Booz & Company which it bought end of last year, was one of leading players in the digital landscape* – last year the consultancy was named a market leader in digital strategy consulting by Kennedy together with Capgemini Consulting and Deloitte Consulting. Other acquired companies that stand at the basis of PwC Digital Services include Logan Tod & Co in the UK (April 2012), social-media specialist Ants Eye View (September 2012) and the US-based BGT (November 2013).
According to Juan Pujadas, PwC’s Global Advisory Leader, PwC Digital will be able to help clients with the full range of consulting and implementation services. “Bringing together capabilities in consulting, deals, tax, and risk management globally enables us to help clients address all facets of digital business from strategy through execution.” More than 50 service offerings have been defined, clustered under the heading of six key domains:
* Following the acquisition of Booz & Company by PwC a relatively large team of Booz Digital consultants, including the three founders, decided to move to rival Boston Consulting Group. At BCG they head the digital practice, known as ‘BCG Digital Ventures’