The Boston Consulting Group has hired Martha Pease, a transformational technology innovation and demand creation expert, to its Marketing, Sales & Pricing practice. She is tasked with the development and delivery of the firm's Demand Centric Growth offering.
Prior to joining The Boston Consulting Group (BCG), Martha Pease was a Commentator at CNN for three years, providing analysis and opinion on breaking news and unexpected events. She was concurrently the CEO at DemandWerks, a firm focused on marketing strategy advisory, which she co-founded in 2013. She previous served as the CEO of Magnetique, a shopping app developed, for almost two years, as the CEO and Co-Founder of Ozz Consulting, for four years, as well as a range of Leadership & Executive Operating Positions at Lifetime TV; McCann Erickson; JWT; Neutrogena; BBDO, over a seventeen year period – starting in 1990.
Pease holds a Bachelor of Arts in English Literature and Film History from Dartmouth College and attended the Harvard Radcliffe Publishing Procedures Programme from Harvard University.
Pease has joined BCG as a Director in the firm’s Marketing, Sales & Pricing practice. She brings more than 25 years of experience, across at the intersection of transformational tech innovation, customer markets, and demand creation, to the firm’s practice. In her new role, she will develop the propositions of the firm’s Demand Centric Growth (DCG) offering, as well as work with the offerings’ clients, focused on helping the firm’s clients find transformational growth opportunities to bring consumer demand and business leaders’ strategies into line.
Pease says, “I believe that a deep and accurate understanding of what drives customer demand is the key to accelerating top-line value in businesses. Leaders who understand how to align their organizations with where demand will be are also those who will stay ahead of changing behaviors and competitive disruption. BCG has already built an extraordinary platform in Demand Centric Growth to help clients with commercial transformation, and I am excited to be part of the team to bring this to next level.”
Rich Hutchinson, the global leader of BCG’s Marketing, Sales & Pricing practice, says that the consulting firm is “thrilled” to have Pease on the team. Adding, “She brings our clients unique expertise in customer strategy and activation, and her exceptional operating experience spans Fortune 500 companies in a wide range of business-to-business and business-to-consumer industries. Martha will be a key player in building and leading an even more robust DCG platform for our clients worldwide.”