Sparks Grove has expanded its footprint to London, its seventh office globally. The customer service and experience focused advisory agency has an initial team of 18 experts at the office and will focus on providing additional services capabilities to the firm's UK and EMEA clients.
Sparks Grove is an in 2006 opened division of consulting firm North Highland. The customer services and experience focused advisory agency, which is focused on improving the customers’ experience by “designing and building meaningful human experiences rooted in foresight and insight,” is part of the wider development of omnichannel services in line with digitalisation. The agency's expertise includes experience design, marketing strategy, user engagement, customer research and insights, creative communications, digital and design development, and employee engagement, among others. The agency has six established locations across the US.
The agency recently announced that it has taken the step across the Atlantic, opening an office in London. The office creates a solid footprint on the ground in the UK for Spark Grove, at its parent North Highland’s office in London. The new office location is initially staffed by 18 team members from Spark Grove, many of whom are already assigned to strategic projects for clients in, among others, the fast food and telecommunications industries.
“With Sparks Grove presence already established across the US in major markets including Atlanta, Charlotte, Nashville, New York, San Francisco and Seattle, we are excited to expand our experience design capability to London,” says Global Head of Sparks Grove Elizabeth Searcy. “Diversity of thought and experience is paramount to who Sparks Grove is, and the addition of our London team continues to enhance this quality. Having just celebrated the 10-year anniversary of Sparks Grove, it’s a great next step in our story to grow our global agency capabilities.”
Charles Vivian, London Market Lead for North Highland adds, “Officially launching the Sparks Grove brand in London allows us to enhance the services we offer to our clients. I welcome the talent, creativity and insightful thinking of our Sparks Grove team members and know they will all play an integral role in supporting our clients’ success in the UK.”