McKinsey Associate Principal Assi Gol joins online retailer Shop Direct

14 September 2016

Shop Direct has hired Assi Gol as the lead of the firm’s customer intelligence teams. Gol joins the company from McKinsey & Company, where he worked with customer-facing companies to improve their various customer service journeys.

Assi Gol joined McKinsey & Company in 2008, and, in the intervening years, worked his way up from Business Analyst to Associate Principal in 2015. During his time at Mckinsey, he was responsible for the creation and delivery of customer experience transforming growth strategies for retailers. Previously, Gol worked at Applied Materials, where he started in 2005, in his latest role at the company he was an Operations Group Leader. Gol started his business career at HBA agencies in 2002 as a Product Manager.

Gol holds a Bachelor of Science in Industrial Engineering from Tel Aviv University and a Master of Business Administration from INSEAD.

Assi Gol - Shop Direct

Shop Direct has, over the past few months, been scouting for elite talent to boost its data-driven business development model. The latest addition to the team is Gol, who will take the lead of the firm’s customer intelligence teams. Gol will, from September, be responsible for the oversight of the teams that leverage vast swathes of information to develop a more personalised and engaging customer experience for Shop Direct’s, and retail brands. Gol fills a vacancy left by Dene Jones, who departed earlier this year and currently works as an investor and advisor.

Alex Baldock, CEO at Shop Direct, says, “Our rich customer data is the core of our business. It’s not just helping us create one of the world’s most personalised shopping experiences; it helps our people make better commercial decisions. Assi will help us take our data science and analytics to the next level, and give customers the unique experiences we know they love.”

Gol comments, “Shop Direct has a clear and ambitious vision, and data and personalisation are central to that. The company is pushing the boundaries when it comes to offering the most relevant customer experiences – and I can’t wait to start playing my part in helping us become a world class digital retailer.”


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