London-based Artesian Solutions has hired Nick Boardman to the new role of Onboarding Consultant. Boardman, who joins from Lloyds Banking Group, has been tasked with further expanding Artesian’s footprint in the financial services sector.
Nick Boardman has over 30 years of experience in the financial services sector. He held senior positions at Barclays and Bank of Scotland and was most recently Senior Manager, National Business Development at Lloyds Banking Group.
Per the 1st of June Boardman has left the banking industry, after more than three decades in the sector, to join Artesian Solutions, a provider of customer engagement and sales acceleration solutions for B2B sellers. The company gathers and tracks intelligence on customers, prospects and competitors from millions of online resources including blogs, news sites, editorials and social platforms (e.g. Twitter, LinkedIn) and uses algorithms to translate the information into commercially valuable insights. Clients it works for include American Express, Adobe, Barclays, HSBC, Royal Bank of Scotland, Towergate, and Willis Towers Watson – the firm has a stated user base of around 25,000.
“I am very excited to join Artesian” said Nick. “Leaving banking was a massive step, but I knew that wherever I went next I had to believe 100% in the product and the company. Artesian is a truly disruptive force in the market, and I can personally vouch for the edge it delivers in today’s highly competitive market,” comments Boardman on his move.
In the new role of Onboarding Consultant, Boardman will focus on expanding Artesian’s footprint at clients, with a focus on the banking segment. He will be based in London, where Artesian Solutions is headquartered. The company has two other UK offices – in Winnersh and Berkshire – and further operates a hub in the US (Boston). “Successful customer onboarding is of vital importance to our business. It requires a deep understanding of the unique needs of each customer, the challenges they face, and critical success measures, as well as delivering above expectations. As a former customer Nick brings valuable expertise and insight to Artesian”, says Andrew Yates, Founder and CEO of Artesian Solutions.
Boardman says that he sees significant potential for adding value to the operations of banks, which, he says, are facing a rapidly changing environment and a mixture of disruptive forces. “The banking sector is faced with the looming presence of the challenger banks, the burden of regulatory compliance, political pressure to increase lending, and the need to bring back the feel-good factor by understanding and engaging customers, and finding solutions that target their pain.” He states that Artesian’s solutions can “help ease the strain”, by making it easy to gather up-to-the-minute insight and intelligence on clients, prospects and competitors. “It is keeping businesses one step ahead of the competition, closer to clients, and helping win new business and increase net promoter scores.”