Jo Scarlett has joined PA Consulting Group as Chief Marketing Officer. Scarlett, who transfers from BT, will lead PA’s global marketing team and support the firm in its growth ambitions.
At BT, Jo Scarlett was Chief Digital and Marketing Officer of the Global Services division, leading an integrated marketing and communications function to support BT’s business in more than 180 countries around the world. She was also responsible for setting the roadmap for Global Services’ sales and marketing transformation, led the team which implemented technology investments Salesforce and Oracle Marketing Cloud, and launched BT’s ‘Digital CIO’ initiative.
In her new role at PA Consulting Group, with over 2,600 employees one of the globe’s larger management and technology consulting groups, Scarlett will head the firm’s marketing operations and work with PA’s partner to further bolster the brand. “We are delighted to welcome Jo to PA. We were all impressed by her energy, experience and thoughts on how to support our growth ambitions. Jo’s wealth of experience will help us build awareness of PA’s reputation for delivering innovative work for clients”, comments Alan Middleton, Chief Executive Officer of PA Consulting Group.
Commenting on her new challenge, Scarlett says “This is an exciting time to be joining a company that strives to make the difference for clients and communities. PA has produced impressive results for many years and I am looking forward to working with the team to support PA’s growth and expansion.”
Earlier this year PA Consulting Group added Magnus Krusberg to its team in Stockholm, Sweden.