Accenture Interactive has expanded its on the ground presence in Tokyo by taking a majority stake in IMJ Corporation. The organisations will leverage each other's strengths to provide an end-to-end digital services solution for the regional market.
IMJ Corporation (IMJ) was established in 1996 and is headquartered in Tokyo, Japan. The company provides clients with a host of digital solutions, including strategic planning, data analytics and web integration services in the digital marketing field. In addition, the company is experienced in digital marketing campaigns and improving customer experiences through digital solutions. The company is led by Shinji Takeuchi, and employs almost 600 people.
The deal sees Accenture Interactive take a majority stake in IMJ; the value of the transaction has not been disclosed. According to the firm, the partial acquisition improves Accenture Interactive’s local market position in Japan, through a wedding of the firms’ propositions. Through the deal the firm’s will work together to provide end-to-end digital marketing services, leveraging both digital technologies and consulting services.
“Digital services are a core capability we use to help drive the transformation of our clients and enable them to achieve business growth. The role digital marketing can play to enhance the customer experience through creativity and innovation is only increasing in today’s digital age,” says Atsushi Egawa, country Managing Director at Accenture in Japan. “Accenture is expanding our global digital marketing capabilities that are offered to the market. Using our unique capabilities, Accenture will continue to provide superior digital services to our clients while collaborating with leading industry partners in our ecosystem.”
“This year we celebrate our 20th anniversary. I am pleased to be able to continue our journey with a recognised leader like Accenture to further propel our growth in this milestone year,” says Shinji Takeuchi, President and Chief Executive Officer of IMJ. “Together, IMJ and Accenture will be the leading player in the digital marketing area, helping our clients to realise their business goals and create delightful experiences for their customers.”