The UK unit of global digital creative agency iProspect has launched a consultancy practice, Consult, designed to drive business performance in the digital economy. Consult is led by Sophie Wooller, a former Senior Consultant at Deloitte Consulting.
With 3,000 employees in 83 offices across 52 countries, iProspect is one of the globe’s larger marketing and design agencies. The creative agency – the digital performance arm of Dentsu Aegis Network – works for clients such as General Motors, Adidas, American Express, Hilton, The Gap, Nokia and Disney.
In a bid to capitalise on the converging landscape between creative agencies and management consulting, the UK-headquartered firm has decided to establish a consulting business, known as ‘Consult’. The new advisory unit offers consultancy on design, digital strategy, marketing technology, experiences and audience activation, among others, while also “helping clients to structure themselves to stay ahead”.
“Consult helps clients find enterprise level solutions that are right for their business whilst navigating an ever increasingly technology landscape,” comments said Jack Swayne, Chief of Strategy and Analytics for iProspect.
The unit is headed by Sophie Wooller, who previously worked for Deloitte’s advisory arm, in her last role as Senior Consultant, and BT, where she spent the past two years in the role of Finance Manager. Wooller graduated from the University of Durham, where she earned a Bachelor of Arts in History. “We provide advice and support across three key pillars: helping brands select and implement the optimal marketing technologies, supporting brands with organizing themselves in the new technology/data era, and advising brands on how they can activate audiences across all touchpoints, effectively and efficiently.”
The Consulting unit will work closely with iProspect's team of data, technology and digital marketing specialists, says Wooller, adding that the offering provides brands with a one-stop hub for services geared at embracing the digital economy.