Supporting rejected candidates through a range of measures has the potential to sustain, and even improve, their relationship with the company brand. In a bid to support companies improve their candidate relationships, a number of organisations, and offerings, have been developed in recent years. To improve their respective offerings, Mercer and CareerArc have entered into a strategic alliance to, among others, deliver a digital package for protecting their clients’ brand while maintaining candidates’ interest in future opportunities.
The rejection of a candidate applying for a position, has the potential to damage the brand of the company in question if handled incorrectly. In a bid to head off interactions that leave candidates feeling blue about a brand, over the years a number of strategies have been devised by HR specialists. Reflecting changes in the modern world, new technologies are providing a new avenue for techniques to reduce the negative impact of a rejection on a firm’s brand as well as engage candidates for future opportunities.
CareerArc is a US based HR technology company, founded in 2009. The company supports a range of organisations to meet their recruitment needs through technology based solutions, including cloud based web, mobile and social media applications. The company uses technology to maximise client returns on employer branding, recruitment and benefits through social recruiting and modern outplacement solutions. The company has offices in Los Angeles and Boston, and employs more than 75 people.
The strategic alliance between Mercer and CareerArc creates a joint offering through which a technology solution strengthens and protects their clients’ brand while maintaining candidates’ interest in future opportunities. The organisations have created Mercer CareerArc Candidate Care, which aims at providing job applicants with support for their next career step through a software based platform on which various tools, including resume and cover letter builders, skills assessments, video interview practicing tools, job matching technology, are provided.
“With the Mercer CareerArc Candidate Care service, our clients have an incredible opportunity to build their brand by giving declined candidates access to a tool that helps them find their next career opportunity faster,” says Ilya Bonic, Senior Partner and President of Mercer’s Talent business. “I’m energised by the opportunity to benefit society by helping individuals – in high volumes – secure their next opportunity in a fraction of the time it would take without this service.”
“In today’s world of social media, the reputation of companies can be impacted dramatically by transitioning employees and declined candidates, especially if they’re not treated respectfully,” says Robin D. Richards, Chairman and CEO of CareerArc. “It’s more important than ever for companies to provide world-class job assistance to all employees while amplifying and protecting their brand in the marketplace."
Earlier this year, Mercer introduced Mercer Match, a game-based mobile app for helping employers find best performing talent quickly and cost-effectively through neuroscience and big data. The app was developed in cooperation with Pymetrics – a firm Mercer invested in late 2015.